Most businesses and companies are well-aware that online marketing and advertising are inevitably the most effective ways to reach out to millions of target audience all around the world, not limited by location or time.

We’ve seen the rise of banner ads, blogs, social network advertising, Search Engine Optimization (SEO), email marketing and so on. So what’s next?

Businesses and companies are always looking for ways to explain what they do, how their products work, how to convey their ideas and concepts to their visitors and potential customers. Putting all these in texts might not be feasible as the level of understanding and comprehension of each individual differs. The best way is to put them in a visual form. That’s where explainer video and product demo come into place.

So how to make sure that your explainer video or product demo worth the investment? Before you order your explainer video or product demo, bear in mind that the most important thing is to keep it short and simple. You do not need to put everything you know about your service or product in the video. Tell things that your target audience would like to know about your service or product such as how it works, how it helps them in solving problems and so on.

Forget about using bombastic words. Tell things in a simple and clear manner. If you want your audience to pay attention to what you have to say, do not make your script complicated and most importantly, no one likes boring stuff, hence you need to inject a sense of humor into your script.

Last but not least, do not babysit your designers. There was a reason why you hired their services in the first place. The situation is similar to a patient meeting a doctor. It wouldn’t help much if the patient ends up giving medical advice to the doctor. Leave enough room for your designers to work on your idea and creative concepts.

A simple yet interesting explainer video or product demo can capture the audience attention easily. When an idea is painted in a crystal clear manner, chances are, the audience will be able to grasp and digest it in a split second. The best thing is, animated videos are entertaining to watch.

Investing on a good explainer video and product demo works better than many other available marketing tools. Explainer videos are easy to share via many different channels, regardless of the location and time, thus allowing your video to reach out to thousands and even millions of people. Videos create a more personal interaction and experience between a business and its customers. Instead of reading a page full of texts, with just one click, people can find out more about a business in an easier, faster and much more engaging way.

How to find a good explainer video and product demo production studio?

Make sure you do a proper research about a studio before hiring its services. For example, skim through its portfolio and clientele list. Match your budget with the expectation you have in mind. It’s just like buying a car. You can’t expect a Lamborghini with 300 bucks. You need to be realistic when it comes to budgeting. Most explainer video and product demo production studios charge between US$3k-US$15k (per minute), depending on client’s requirements. The budget dictates the amount of animation that will be added to an explainer video or product demo. The higher the budget is, the better the result, in the usual case.

With the right content and approach, investing on an animated video can be a very useful and rewarding marketing tool.