April 30, 2012#

What’s the deal with Explainer Videos?

Most businesses and companies are well-aware that online marketing and advertising are inevitably the most effective ways to reach out to millions of target audience all around the world, not limited by location or time.

We’ve seen the rise of banner ads, blogs, social network advertising, Search Engine Optimization (SEO), email marketing and so on. So what’s next?

Businesses and companies are always looking for ways to explain what they do, how their products work, how to convey their ideas and concepts to their visitors and potential customers. Putting all these in texts might not be feasible as the level of understanding and comprehension of each individual differs. The best way is to put them in a visual form. That’s where explainer video and product demo come into place.

Continue Reading

April 18, 2012#

We are on the map!

 

Continue Reading

April 14, 2012#

MyWOT – Biased Rating System

MyWOT claims that they are out to protect people from Internet fraud and scams. However, this is only their claim and below is a description of the terrible experience we had with them:-

We run an online business, a legitimate online business doing video production for companies and businesses. Nothing of the sort that will offend anyone nor be categorized as FRAUD or SPAM. We have many returning clients (from small to large organizations) and received similar recognition on the quality of our works on the Internet.

We had WOT installed and we checked it from time to time to ensure everything was going well. Just a week ago, we found out that our site is flagged RED (considered as having low reputation) out of nowhere. One of our staff left a comment on WOT forum and suddenly, we received a comment on our Score Board from one Platinum user claiming that our site had privacy issues, we were Spammers and our website had ethical issues. He provided some links to justify his claims. One link led to a third party website which detects malware, spam or suspicious stuff on websites. Surprisingly, the link that the user provided showed that our site is clean!
Continue Reading

March 25, 2012#

The Rise Of The Explainer Video

Today, a significant number of startup companies rely on a prominent overview video on their home page (you can browse through this compilation to get a sense of how many), and there is an overabundance of companies dedicated to serving the video needs of the tech community. Just look at how companies like Google and Facebook use overview videos as an integral part of their overall marketing strategy.

Many individual companies do A/B testing of these specific types of videos on their own home pages, but these numbers are not usually disclosed, and I have yet to see industry-wide studies looking at the effects of these specific videos.  However, the effectiveness of product videos in the ecommerce and retail space is well-documented, and the same factors that help these videos sell products seem to apply to promoting websites and apps as well. That was typically our experience at my former employer Transvideo Studios: of the companies that kept track and disclosed the data to us, videos usually improved conversion rates by 15%-75%.

Continue Reading

March 10, 2012#

Challenge Your World

“Challenge Your World”  is a brilliant motion graphic piece created by Fraser Davidson which also comes with a phenomenal voice-over.


Continue Reading

March 9, 2012#

Why Explainer Video ?

Remember the time when you tried to get a message across by explaining over and over again but the person you were talking to just didn’t seem to get a single idea?

Take for example: someone asks you for direction. Well, you know the place and remember all the shortcuts and traffic lights at the back of your head. But the person has no single clue as to what you are talking about simply because he has not been there at all.

So how do you help him? You take out a paper and pen and start drawing a map. That’s the easiest way to give direction right?

Same goes with the situation where you have something, a product or a service, that you want to promote, or you have a fabulous idea that you want to sell, what is the best way to do so? One thing for sure, most people dislike reading lengthy guidebooks, articles or even sit in one place and listen to a longwinded speech that doesn’t seem to work on anyone’s mind.

Since most human beings are driven by sight, when you tell a story visually, people tend to get the idea better.

Continue Reading

March 5, 2012#

Kasra Design Revamped

After months of careful planning, we have finally unveiled our brand new web design. The team is extremely excited about the new design and with the participation of some new members, we are ready to take on a bigger leap in year 2012. Many thanks to AdaptD for their wonderful works.

In conjunction with the launching of our new web design, we have also introduced 4 different packages to cater to customers of varying needs. For those looking for a cost effective way to promote their business, we would recommend the Starter Package. It is a basic package which includes everything from creative script writing, voice-over, character design and storyboard development. Price offered is extremely competitive and affordable for most start-ups and self-funding companies.

Continue Reading