Regardless of which industry it is that you are in, you will notice how people respond to more visual messages. Let’s take instructions as an example. If you’re part of the training department and there’s a new business process that you need to introduce to employees, what’s the best way for them to learn it? Instead of reading through pages of manual or listening to boring lectures, they would much rather watch a video consisting of moving graphics and narration that guides them through the whole process.
More often than not, people tend to have different interpretations of things. With explainer video, since they can see and hear what is going on exactly, they would not have to picture the process in their minds and this ensures that everyone will have the same understanding on how a process works.
Explainer videos are engaging, easy to understand and interactive. According to Dr. James McQuivey of Forrester Research, one minute of video is equal to 1.8 million words or 3,600 web pages. Well, just do a rough calculation and you’ll know why you should opt for a video over text. It is also proven that people retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
So whether you’re a start-up looking for effective ways to sell your product or service, or a big corporation looking for ways to market your new business ideas, an explainer video is the first tool that you should consider.
Now, let us take a deeper look at what explainer videos are. Simply put, an explainer video is a short, entertaining video which explains about a new product, brand, idea or business process. If you’re a website owner, you can also consider explainer videos as animated marketing videos, commercial videos or promotional videos. Explainer videos can created in so many ways: 2D animated videos (with or without characters), 3D animations, typography and live action videos, and it is often accompanied by the voice of a narrator.
Here are a few instances when you can use them:
As you can see, there are plenty of instances when an explainer video proves to be handy. Despite the fact that such videos only last for a few minutes, a lot of work actually goes into the creation process. To give you an idea, the first step that explainer video production companies do in creating the videos is to study the brief. What message would the client want to impart on the video? Research will be done on the client’s company, product or service, and so on.
Then comes the audio script writing. Every successful video has a solid, engaging script behind it. To make sure that the explainer video is done the right way, it should always be made up of the following three important components:-
- demonstrating problem(s);
- pointing out the weakness(es) of available solution(s)
- highlighting how your brand offers a new solution to the problem(s)
Once the script is done, the next steps include storyboard and character development, and finally, the production of the animated explainer video.
When looking for an explainer video production company, make sure to take these factors into consideration:
One company that you can rely on to create explainer videos is Kasra Design. Kasra Design has produced over 150 explainer videos for a wide range of clients ranging from independent website owners to Fortune 500 companies. Apart from explainer videos, they also create product demos, video commercial, 3D animations, motion graphics and creative web design interfaces.
What makes Kasra Design such an exceptional company to work on your explainer videos is that they have a creative in-house team that follows an efficient process in producing the videos, without compromising technical quality and creativity. They also make sure to work within a reasonable budget and time frame.