You’ve spent months developing an awesome product which you think will take the market by storm. You set up your website and posted some ads online hoping to drive traffic to your website. You have filled your website with a lot of information about your product. Weeks have passed and you noticed most visitors left after browsing through one or two pages on your website.
Most people do not have the time to go through pages after pages of information on a website. So, how do you retain your visitors’ attention and make sure that they understand what your product is about and how they can use it to solve a problem?
A startup video will do the trick. Be it an introduction video or an app demo, a video can help you retain viewers’ attention and engage them to find out more about your product. Your viewers need to understand what your product is before they can fully appreciate its values. Videos come in many forms. They can be animated, hand drawn, or shot live, but no matter what, they provide businesses with a way to clearly and effectively convey their value proposition.
You can place the video on your website, landing page, emails, and social media networks. Trust it to do a great deal in generating buzz and awareness for your product. 75% of executives watch work-related videos on business websites at least once a week. According to ComScore, 64% of users are more likely to buy a product online after watching a video. It’s pretty much the same when it comes to startups.
Take the Dropbox video for example. The startup company took the market by storm when they limit their homepage to a single video. With the video being viewed more than 750,000 in a month, the conversion rate increased by over 10%, resulted in several thousand extra sign ups per day.
And if these stats are not convincing enough, maybe you should know that most of your competitors are already considering using video as a tool to market their startups and the early birds do catch the worms.
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