Singapore is the 4th biggest financial and the top logistics hub in the world, where giants are growing and startups are thriving. With its transparent and easy-to-understand legal framework and countless opportunities for budding businesses, direct foreign investments are soaring each year.
It’s not possible to succeed in such an environment if your Singaporean business remains stuck with the conventional, old, trodden marketing paths. Instead, you want something appealing, something trendy.
That said, nothing is more appealing and trendier than an animated explainer video in modern marketing. It works, and the statistics prove it!
According to statistics, about 65% of the world’s population is visual learners. That said, it’s safe to assume the same for Singapore. Besides, people are bored of reading those long product and company brochures. They want something quick and convenient that sums up everything in the shortest time possible with minimal effort.
Animated explainers are just that! An animation has zero limits in terms of creativity and is a direct reflection of your imagination. This gives it a considerable advantage when it comes to explaining topics that are practically unexplainable through other mediums. Or even if they are, it takes a hell of a lot of resources and budget.
You can use an animated video through every channel that supports it as long as it stays true to its context. It can be your social media handle, website, or video-sharing platform. Moreover, an animated explainer video is highly versatile and can be used for many different purposes. You can use it to explain your new product, a new company policy, or as a corporate/training video to guide your potential or new employees.
As long as you can explain something through an animation, you can use it for whatever you want. It will save you a lot of time and resources while making learning more convenient. The best thing? If someone doesn’t get something for the first time, he can always replay it. Not something we can say about a corporate meeting. 😉
Compared to already established businesses, the benefits of animated video for startups are much more than just “explaining.” When strategizing your marketing approach as a startup, you have two aims. First, advertise your product, and second, do effective branding.
Where the first part is pretty important, the second part is an absolute must. And that’s where animation jumps in; they do both for you. You get to explain your product in the best way possible through different animation styles like 2D, 3D, collage and complex motion graphics (if you want to get even more creative) while also improving your online visibility, thanks to Google’s shared love for videos.
If you are looking for a competent animation company in Singapore, you are at the right place. Here at Kasra Design™, we have an award-winning team of animators, scriptwriters, and creative artists with extensive experience making effective marketing animations.
Over the 11 years in the video production business, we have worked with multiple startups, unicorns, and fortune 500s to level up their advertising campaign through creative and intriguing explainer videos. That too, with excellent results and top-notch customer experience. We will make your investment worth it!
Throughout our journey of excellence, we have garnered numerous awards and accolades including:
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