Best Video for Marketing Examples in 2024

Best Video for Marketing Examples in 2024
"The play button is the most compelling call-to-action on the web." – Michael Litt.

Video marketing continues to be a cornerstone of digital marketing strategies in 2024. With the evolution of technology and changes in consumer behavior, businesses are leveraging video content to engage their audience, build brand awareness and drive conversions. According to recent statistics, a majority of marketers believe that video is a critical component of their marketing strategy and most businesses are currently using video as a marketing tool.

In 2024, the importance of video marketing is underscored by its ability to humanize brands, provide valuable insights and offer an engaging way to present products and services. Videos are uniquely capable of conveying facial dynamics and emotions, which help in building trust and connecting with audiences on a personal level.

1) Short-Form and Snackable Content

Short-form videos continue to dominate social media platforms like TikTok, Instagram Reels, and YouTube Shorts. These quick, engaging clips are perfect for capturing the attention of viewers with ever-shortening attention spans. Marketers are increasingly creating concise and impactful videos to narrate brand stories succinctly.

2) Rise of Animated Explainers

Animated explainer videos are becoming a popular choice for marketers to simplify complex concepts and present information in an entertaining and visually appealing way. These videos are versatile, used for product demonstrations, educational content, and even storytelling. They help in breaking down intricate topics into digestible formats that are easy to understand.

3) Authentic and Behind-the-Scenes Content

There is a growing trend towards showcasing authenticity through behind-the-scenes content. This approach aligns with the “TikTok Effect,” where audiences favor genuine and relatable content over highly polished productions. Brands are using this trend to provide a glimpse into their operations, values, and the people behind their products, fostering a deeper connection with their audience.

4) Integration of AI and Personalization

Artificial Intelligence (AI) is playing a significant role in video marketing by enabling personalized content experiences. AI tools help in creating dynamic videos tailored to individual viewer preferences, improving engagement and conversion rates. Personalized video content can include tailored messages, product recommendations, and interactive elements that resonate more deeply with viewers.

Best Video for Marketing List

Compass by Bespoke

The “Compass by Bespoke” video employs the innovative collage animation technique, masterfully executed by Kasra Design.

This approach combines various visual elements to create a dynamic and engaging narrative. The use of collage animation allows for a unique storytelling style that captures attention and effectively communicates the brand’s message. The soundtrack complements the visuals, enhancing the overall impact of the video. This creative use of animation makes the video memorable and impactful, aligning perfectly with Bespoke’s brand identity.


“Paxos – The Future of Finance” is crafted using realistic 3D animation with lifelike lighting, presenting a minimalistic and clean aesthetic.

The animation style enhances the professional tone of the video, making complex financial concepts more accessible and engaging. The smooth transitions and precise animations ensure that the content is both informative and visually appealing, effectively communicating the innovative nature of Paxos’s financial solutions.


The “Atera — AI Powered IT” video employs fluid and realistic 3D animations to create a high-impact visual experience.

The animations are designed to highlight the dynamic and powerful nature of Atera’s AI-driven IT solutions. The narrative is structured to emphasize the practical benefits of the technology, supported by a clear and engaging script. This combination of sophisticated animation and informative content positions Atera as a leader in AI-powered IT services.


The video uses flat 2D animation to effectively demonstrate the plugin’s features and benefits.

The animation style is clean and straightforward, making it easy for viewers to follow the tutorial. The use of simple, yet effective, design elements and infographics enhances the instructional quality of the video, while the concise script ensures that the viewer remains engaged and informed.

Color Genomics

This video excels in presenting educational content through the use of collage animation with abstract 2D visuals.

This creative approach simplifies complex genetic information, making it more digestible for the audience. The video combines real-life footage and abstract visuals to build a compelling narrative, enhanced by a poignant soundtrack that deepens the emotional connection with the viewer.


The “Found” video is created using 2D vector animation, providing a clean and modern aesthetic that complements the narrative.

The animation style is simple yet effective, allowing the story to take center stage. The emotional storyline is supported by well-designed vector graphics and a carefully selected soundtrack, creating a cohesive and engaging viewing experience that connects with the audience on a personal level.

Babylon Finance

Babylon Finance marketing video employs isometric animation that resembles the graphics of the Monument Valley game.

This visually striking style creates a unique and engaging representation of the Babylon garden concept. The video is both informative and visually captivating, using game-like graphics to explain complex financial ideas in an accessible and entertaining manner.


The “Joystream” video uses 2.5D animation, blending elements of 2D and 3D animation to create a visually rich experience.

This animation style adds depth to the visuals, making the narrative more engaging. The video effectively tells the brand’s story, using high-quality visuals and a compelling script to highlight the benefits and features of Joystream. The use of authentic, relatable content helps build a strong connection with viewers, enhancing brand loyalty.

Stakeseeker by BTCS

“Stakeseeker by BTCS” combines 2D animation with 3D elements to create a dynamic and informative video.

The mixed animation style allows for the clear presentation of technical information while maintaining visual interest. The video is innovative in its approach, using unique visual techniques to explain the staking process. The clarity of the message is maintained throughout, making it easy for viewers to understand and engage with the content.

Joint Living

The “Joint Living” video depicts lifestyle elements in a relatable and engaging manner using a cohesive visual and narrative theme.

The video includes interactive graphics and prompts, encouraging viewer participation. The authenticity of the content is emphasized through real-life footage and testimonials, making the brand more relatable and trustworthy. This approach effectively communicates the brand’s values and connects with the audience on a deeper level.

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Measuring Success: Metrics and Analytics

To determine the success of your video marketing campaigns, focus on metrics such as view count, engagement rate, watch time, click-through rate (CTR), conversion rate, audience retention, and social sharing.

These metrics offer insights into how well your videos resonate with your audience. Use tools like Google Analytics, YouTube Analytics, and social media insights to track and analyze this data. By monitoring these metrics, you can make informed decisions to enhance your future video marketing endeavors.

Key Strategies for Video Marketing

Creating impactful video content begins with setting clear goals. Get to know your target audience through in-depth research on their demographics, preferences, and pain points. Craft narratives with engaging visuals that captivate viewers. Ensure your videos are optimized for SEO by incorporating keywords in titles and descriptions.

Promote your videos across platforms such as social media, websites, and email campaigns. Always include a call to action (CTA) to direct viewers on the next steps. Regularly assess analytics to identify effective tactics and be willing to experiment and adjust strategies based on feedback and performance metrics.

The Future of Marketing Video Production

The future of video marketing is poised for significant transformation in 2024, driven by advancements in technology and changing consumer behaviors. Personalization through AI and machine learning will enable marketers to create more tailored content, enhancing viewer engagement and conversion rates.

Live and interactive videos will continue to grow in popularity, providing real-time engagement and deeper interaction with audiences. Short-form content, popularized by platforms like TikTok, Instagram Reels, and YouTube Shorts, will dominate as brands strive to capture attention quickly. Additionally, vertical video formats will become the norm due to the prevalence of mobile viewing, while shoppable videos and 360-degree content offer immersive and direct purchasing experiences.

Moreover, the importance of video SEO is increasing, with optimized videos appearing more prominently in search results. Authentic and behind-the-scenes content will resonate with audiences seeking genuine connections, emphasizing transparency and relatability.

By staying ahead of these trends, businesses can ensure their video marketing strategies remain impactful and relevant in the evolving digital landscape.

Wrapping Up

In 2024, video marketing is more crucial than ever, offering unique ways to connect with audiences through diverse styles like collage animation, realistic 3D, and 2D vector animation. Measuring success through metrics such as view count, engagement rate and conversion rate helps refine strategies.

Jacklyn Chung

Marketing Executive at Explainer Videoly Pte. Ltd.
Being part of the Kasra Design family for many years, Jacklyn takes care of the marketing tasks, be it online or offline.