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2.5D is an animation type that stands somewhere between traditional 2D and 3D. To create one, animators use compositing software and place 2D elements in 3D space to create the illusion of 3D Animation. 3D animation takes the concept of animation a step further and adds more depth to it.

Have you ever played those cool city-builder games? Or strategy games like Stronghold Crusader or Age of Empires? Isometric animation is just the same. It basically involves building 3D structures on a 2D surface, with the frames viewed from above and to the side, which is why it is often called 2.5D animation.

While the current animation market is cluttered with computer-generated and generic looking videos, it has become challenging to stand out as a brand. To stay unique, many brands are returning to making old-school animation, not only because of their nostalgia and emotional impact but also their rarity.

An explainer video is made to educate, engage, and compel the audience to buy your product quickly. However, not so short that your message does not hold any substance at all. That said, let’s have a look at what should be the shortest and longest length for your explainer video.

The term “consultative selling” was coined back in 1970. It was based on the idea of “showing, not selling”; hence, the reps acted more like advisors to the customers instead of salespeople. Instead of pushing the product, they focused on the customer’s pain points.

There’s no guaranteed way to make a video go viral. Sometimes, it can be a small joke that could take the online world by storm; other times, it could be a well-produced video that would get just a few views. While there’s no guaranteed way of making a video viral, there are a couple of strategies we get to see in all.

Motion graphics has been one of the most consistently used animations in marketing for the past few decades. The uniqueness motion graphics add to conventional marketing videos makes it evergreen. However, what makes it even more effective is its ability to evolve according to the ongoing trends and its appeal to audiences of all ages, fields, and watching habits.

A startup has a lot of things to take care of. One of them is to increase their online presence, which is impossible without making a beautiful website. What is a beautiful website? It’s the one that develops decent engagement and drives maximum conversions. If you are thinking about making a website for your startup, check this article right now.

If we had to add one other factor contributing to the growth of the animation industry, it would be the increasing interest of the audience. Animation is getting more sophisticated, and its use transcending to live-action, VFX, explainer videos, corporate presentations and more. Everything is simply becoming more and more dependable on it.

We would highly recommend going for a Singaporean animation company first as they usually have all the resources and a very dedicated team to handle each part of the project. However, if you are more into hiring an independent video producer, always try to find the best!