The Client & Objective
We were approached by HP Australia to create a series of videos to promote their products. They wanted short snappy videos featuring their library of product images and promotional messages. The product videos were intended to target Australia and New Zealand markets.
The voice overs had to be done in Australian and New Zealand accents to fit the target regional audience.
How We Did It
As usual, we started with script writing and storyboard development to cement how we are going to meet their objective scene by scene.
Our designers used bold typography animations throughout the videos in line with HP’s universal branding guideline.
Our team also worked relentlessly with various voice over artists to create the desired voice overs for the project. During the recording, we facilitated our client to attend the session to ensure the voice overs were recorded according to their expectations.
After rounds of revisions with HP Australia’s marketing team, we received the final green light to proceed with the animating and editing phase. While doing so, our team recorded the voice over and sent over for client approval.
The entire video series was created in less than a month to meet the client’s deadline.
The Result
The videos were launched nationwide through HP social media channels and received a positive response according to our client’s agency team.