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case study

style : explainer video

Cravo

We’ve worked on a large number of interesting videos for clients from a multitude of industries which include industrial products, software, apps, property development, charitable causes and so on; and Cravo is our first client that deals with modern agricultural solutions.

 

The Client

As the world changes and the weather become more unpredictable, while more and more people integrating fruits and vegetables in their diets, growers all around the world face new challenges to meet the ever-increasing demand. Hence, best practices to achieve optimal results for crops in different climate zones have to be developed to overcome this problem. This is what Cravo has been doing for more than 35 years. Cravo specializes in the design and manufacturing of automatic retractable roof houses – covers 5 continents in the fruit, berry, vegetable, flower and reforestation sectors. Cravo works with their partners to utilize retractable roof houses to overcome the challenges faced by conventional production methods, in order to deliver a 3-5 year return on investment.

 

The Objective

The video aims to educate potential partners on how Cravo’s Retractable Roof Production system helps growers all around the world to deal with extreme weather patterns in order to have predictable and consistent supply all year round.

 

The Process

Cravo wanted an animated video but not ‘cartoonish’. Since we’re dealing with a more serious subject matter, the approach we suggested was a 2.5D animated video with some 3D elements.

The Cravo team was very supportive throughout the whole process. They provided a good script to begin with – and from there, we developed the style, characters and illustrations unique to Cravo’s branding. We did not include facial features on the characters to remove the elements of ‘cartoon’ from the characters.

Once the client has picked the style, we re-examined the script again and again in order to help our client find the best way to bring their story to life. We started off with sketches, followed by a detailed storyboard illustrating how the animation goes from one scene to the next.

The Cravo video comes in two languages – English and Spanish, to cater to different target audience based in different parts of the world.