grz

case study

style : explainer video

Magnum 4D

The Client

Magnum Corporation Sdn Bhd, is a local gaming and numbers forecasting lottery company. Magnum Corporation operates two hugely successful games, Magnum 4D and Magnum 4D Jackpot, both of which are market leaders in Malaysia in terms of revenue.

 

Objective of the video

Magnum has recently introduced a new game called ‘Magnum 4D Jackpot Gold’ which comes with 7 categories of prizes – the first of its kind in Malaysia. The client wanted to tap into the younger audience hence they came up with the idea to produce an animated explainer video to introduce their new game.

 

How we did it

The Magnum team understood the creative process and the collaboration has been a fun experience.

We started with creating a set of young and playful characters to represent the target group.

 

Magnum-4D-Character-Sheet

 

The story is about the main character imagining his life after striking the lottery and how he can spend his money. The video also explains about how the game works, the different categories of prizes and also the chances of winning.

magnum-screenshot2

 

The video is a combination of 2.5D animation with some 3D elements, for example, the car, the plane etc. in order to create a more realistic and solid look.