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case study

style : explainer video

World Scouts

Client: World Scouts

One of Kasra Design’s biggest clients yet, World Scouts, is an international, non-govermental organization composed of its recognized national Scout organizations, with more than 40 million members worldwide.

Scouts.org is an online platform for Scouts all around the world to showcase their Messengers of Peace projects and share them on other social media platforms. They can meet online to exchange ideas, tell their stories and work together to inspire each other.

 

Objective of the video:

Our client wanted to produce an explainer video to educate its 40 million members worldwide about Scouts.org platform and how it works.

 

How we did it:

The primary target age group is between 15 to 22 years old, so we created some pretty interesting 2D characters that represent all Scouts from different countries and cultures. The animation was a mixture of 2D character animation with motion graphics.

The story began with introducing the number of Scouts members worldwide. Then the audience was led to imagine what they could do if they collaborate with each other, followed by addressing the existing problems that hindered them from working with each other such as language barrier and distance before we introduced the platform to create a greater impact.