Category Archives: Brand Video

The phrase “brand video” is frequently used in the realm of digital marketing, but its meaning might be unclear to some. Picture this: you’re at a social gathering and someone inquires, “What’s your brand all about?” Instead of delving into a lengthy dull description, you could simply show them a nice video.

If you know the ABC of marketing, you’ll also know that the buyer doesn’t wake up on some random day and buy your product on a whim. He goes through many different stages and thought processes before making the purchase. These stages are collectively known as the buyer’s journey.