Explainer Videos – Helping Ideas Spread

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What is the best way to explain about your product or service?

How to convince your target audience to buy it?


Presenting all these explanations in text can be boring, especially in a fast-paced society where no one really bothers to sit down and spend minutes or hours reading through a huge chunk of text trying to figure out how something works. With the advent of technology and social media, the easiest and most convenient way is to put all these explanations into an explainer video and share it both online and offline. An explainer video is a short and simple animated video created to explain about a business, how a product or service works and why should people use the product or service.

Whether you are launching a new product or you want to explain about a complex idea to your audience, explainer video helps you present your message in a simple and graphically engaging manner which connects with your audience instantly. According to Forrester research, a promotional video on a website is 53 times more likely to drive first page search result which leads to an increase in traffic to a website. Research also shows that 55% of people who view videos visit the company’s website and 24% make a purchase as a result of watching the videos.

There are so many ways to share an explainer video which allows you to reach out to a wider audience, both online and offline, such as on website’s homepage, social media networks, email campaigns, video sharing sites and even corporate events or face-to-face meetings. Explainer video is a tool to educate and entertain your audience, leaving a longer and more impactful impression on viewers’ minds. It is easy to share. If the video was produced with the right content and quality, it will increase the chances of it going viral, which ultimately results in an increase in conversion rate.

Here is one of the most recent explainer videos we developed for a mobile payment company called Soft Space.

Soft Space provides a payment platform that makes it possible for everyone to accept card payments anywhere, anytime, securely for both businesses and individuals. With Soft Space, even a cab driver can accept card payment easily.

The first video was created to educate the audience on the subject of Card Present and Card Not Present and why Card Present transaction is preferred. It involves security concerns, convenience and even credit card transaction rates.

The second video explains about what Centralized EMV Processing is and how Soft Space can help simplify credit card payment with its fully EMV certified and approved mobile payment platform.

Explaining all these in texts might be confusing and boring. That’s why Soft Space decided to compress the messages that they wanted to convey into two 2-min explainer videos to show how all these work as well as the solution provided to simplify card payment. To learn more, be sure to check out these videos.