The Client
In this video, the client wanted a hero character to walk the target audience through the process of how Global Industrial can ease the procurement process, helping them save cost and time spent sourcing the right products.
With over 1.5 million square feet of product space, users can find what they need with just a few clicks on the website, mobile phones, or tablets.
The Project
Since the client wanted the video to be character driven, we had the opportunity to make it more fun. A character-based animation with 3D elements to showcase the client’s products. It turned out as one of the most popular videos on Global Industrial’s YouTube channel.
The character acts as a constant guide. It helps viewers to understand the system without feeling overwhelmed by product volume or technical detail.