The Client
The International Planned Parenthood Federation (IPPF) is a non-profit organization. It started its operation in 1952. An international group that works with local partners to support people’s sexual and reproductive health. They believe everyone should have access to care regardless of where they’re from or who they are. IPPF has teams in almost 190 countries to offer practical help like birth control, HIV testing, safe abortion, and pregnancy care.
IPPF reached out to us to create a collage animation for an upcoming summit. The client wanted to use their library of photographs and videos in this video. They showed interest in having a calm, soothing mood throughout the video as we explain each of their non-profit activities around the world. There was one challenge though. They needed it within 2 weeks’ time. In the collage video production world, this is considered an extremely tight deadline.
The Process
Style Guide
After receiving the brief and materials from the client, our team started with developing a collage style guide to show our client what approach we are opting for in terms of art direction and collage style.
Storyboarding
Once the client approved our style guide, our graphic design team extracted the most suitable photos from the client’s library and built each scene of the storyboard based on the approved script and client’s direction.
Each scene went through multiple checks to ensure the messages we are portraying align with the client’s vision. These scenes were designed in a way to allow our animation team to create 3D space (Faux 3D) throughout the video.
Voice Over Recording
Meanwhile, we arranged for a voice-over recording session with our client being present during the recording. This was to make sure the final voice-over is up to the client’s satisfaction.
Animating Stage
After the storyboard’s sign-off by the client, our animators pulled up their sleeves and brought every scene to life using Adobe After Effects and a couple of other tools.
Animated scenes were then synced with the VO narration and color corrected for final presentation.
Post-Production
We shared a list of music suggestions with the IPPF team and once the final selection was made, we added music and sound effects to enhance the overall experience.
The Result
The entire video from start to finish was completed and approved within 2 weeks. The client showed extreme satisfaction with the result that was achieved within such a short production time.