The Brief
Lambdaplex team approached us to create a short explainer to introduce their fintech decentralized finance (DeFi) product while staying aligned with their website branding.
This SaaS video was needed for their official product launch, so we had to make sure every detail is on brand.
The Project
We picked a design that follows Dark UI and Abstract Motion style.
This approach gave us the freedom to create something that feels lively and connected to how the product looks and feels on the client’s website.
You will notice recurring primitive shapes, seamless transitions and interface-inspired elements throughout the video.
The Process
Script writing came first. The writing goal was to explain what Lambdaplex does without bombing the viewer with technical detail.
From there, we developed the visual style. Colors, motion language, transitions and UI elements were implemented into our style frames.
Once client approved our visual approach, our team started the storyboarding stage.
We let the client see the full flow of the video before animation started. Once approved, we moved into animation and voice over recording.
Sound Design
Sound design played a major role in this piece. Our sound team created a futuristic track with subtle modern retro influences.
The SFX added support the pacing of the visuals without overpowering them.
Final Result
The final video runs for 45 seconds. Short enough to stay engaging. Long enough to communicate our entire message clearly.
Lambdaplex was extremely happy with the outcome and will be using the video as part of their official product launch.