The Brief
Dr. Loh Wann Jia, author of a book on Lipoprotein(a) came to us with a concept called “LILAC-for-lipoprotein (a)” based on her LILAC framework for lipoprotein (a).
Lipoprotein(a) or Lp(a) is a type of lipoprotein that is passed down through families. High levels of Lp(a) raise cardiovascular risk. Many people have never heard of it, so Dr Loh built the LILAC framework to give patients an easy way to remember what to do about it.
She wanted the whole framework made into a cartoon educational video.
Dr Loh provided the voice-over, the full script, the LILAC framework, the medical concepts and an initial draft of the Dr. LILAC character.
The Project
What the Video Needed to Explain
The script covers what Lp(a) is and how it differs from LDL, why doctors check for it, who should ask to be tested, and what to do when a level comes back high. It then walks through the five steps of LILAC framework.
It was our task to give each of these ideas a clear picture, so viewers with no medical background could follow the story from the first scene to the last.
Concept and Visual Direction
We designed a handcrafted 3D world inspired by stitched fabrics, toy characters and tactile surfaces. Each object in the video looks like something a viewer can pick up which gives it a warm physical feel.
Medical information can often be heavy and a soft toy-like world keeps the tone friendly while the script carries the detail.
Storyboarding and Design Exploration
We turned the script into a storyboard and explored designs for the look of the film before animation started. This stage settled how each part of the LILAC framework would appear on screen.
Character and Environment Design
Dr. LILAC began as Dr Loh’s initial draft and was developed by our team into a full 3D cartoon character. The environments were designed in the same stitched, toy-like style, so characters and settings belong to one world.
Texturing
The tactile handcrafted look comes from texturing. Surface detail across characters and props
gives the film the feel of physical materials.
Animation and Rendering
The animation uses subtle stop motion style timing, so the characters feel like physical objects brought to life. Every scene was fully animated and rendered in 3D.
This animation style gives the characters a small, deliberate rhythm that keeps the viewer’s attention on each point as the voice-over moves through the framework.
Final Result
LILAC-for-lipoprotein(a) is a cartoon educational video, built around Dr Loh’s script and voice-over in a handcrafted 3D world. Patients get a memorable five-step framework, and Dr Loh has a friendly, visual way to introduce a condition that runs in families.