The objective
The MinnowBoard Foundation is a US-based non-profit which educates and promotes the design and use of open-source software and hardware in embedded computing on Intel® Architecture.
Even though the subject matter is technical, the client wanted a fun and playful look, as evident in the cute fish character in their logo. The characters we designed are diverse and semi-hipster looking, while the city was basically designed to portray a futuristic city (but not too far out into the future).