The objective
Imagine driving to different dealerships, haggling with salesmen, test driving multiple cars, dealing with loads of paperwork, and you won’t know the exact condition of the car until you pick it up. Queens aims to completely change the way Aussies buy and sell cars by replacing traditional dealerships with modern technology and exceptional customer service.
As a startup company, Queens needed an video explainer to tell their story in an outstanding way that does not only share how their solution works, but to grasp the attention of their audience. We developed an animated video using eye-popping colors to do just that and the result is this fast-paced piece which covers all areas of Queens’ business in just a little over 1 minute.