The Story
We created this fast-paced promo video for Superform that relies on music rhythm, live action clips, 3D visuals, and typography to tell their story.
The work is a mixture of live action moments and animated sequences.
Typography moves in coordination with the beats. We intended to create statements with precision and energy.
We began with storyboards to visualize the messages our client wanted to tell. Once approved, we started creating each scene of the video. This storyboarding stage allowed us to plan how live action shots, kinetic type and UI moments would interact on screen.
All visuals that we created follow Superform’s branding closely, such as color, typography, and website design language. As there was no voice over, we had to create a video that speaks through motion rather than explanation. While doing that, we had to make sure our audience did not fall asleep watching it.
The first few scenes had to capture the interest of the viewers.
This video project was designed to connect with the modern world of DeFi and blockchain users.
A call to action is added at the end to encourage viewers to download the client’s application.