The Client
Based in Norway, TOMRA is a global leader in recycling and green technology. They were founded in 1972 and the company’s major product is automated reverse vending machines. These machines collect and sort used beverage containers, and there are 87,000 of them already placed in 60+ countries around the world.
Back in 2021, TOMRA approached us to create an animated video to promote their reverse vending machine program. They wanted a modern 2D and easy-to-understand video to be used on their website and across social media platforms. This collaboration led to an ongoing partnership between Kasra Design® and TOMRA that has resulted in creating multiple animated video series for the company and its various products.
The Process
Product Research
After receiving the brief from the client, our team dived deep into recycling and reverse vending technology and did multiple pieces of research to understand the client’s product and the entire recycling tech industry.
Script Writing
Once the research was done, our copywriters started working on the script and sent it to the client for approval. After a few revisions, the fine-tuned script was sent to the selected VO artist for recording.
Illustration Styles Development
In the meantime, we were not sitting idle. Our illustrators developed a unique illustration style for the client using their preferred color palette.
Storyboarding
Once the client green-lighted the stylesheet, we moved to storyboarding.
All the scenarios and scenes were created for our client to see in detail how we would like to visualize their animation.
After multiple rounds of revision, the storyboard was approved, and we finally reached the animating stage. The final result went through multiple editing, syncing, and color correction steps.
Our animators pulled up their sleeves and animated each scene according to our client’s preference and visual notes. Creative direction was done along the line and many rounds of internal quality checks were performed.
The Result
Upon completion, TOMRA’s team viewed the first video and showed great appreciation. This video’s success cemented the beginning of a long journey with TOMRA until today, which resulted in producing dozens of videos to this date for them.