This video marked the second collaboration with Wood Naturally and Ogilvy & Mather. We were engaged to develop a series of short videos for Wood Naturally to talk about the benefits of softwood lumber.
This video aimed to educate the audience on why they should opt for real wood for their decks and draw comparisons between wood deck and composite decking. Wood is biodegradable. Composite decking ends up in a landfill. Wood decks store carbon, making for a much lower carbon footprint.
This video, like the rest of the series we produced for Wood Naturally, became one of the most popular videos on the client’s Youtube channel.