Wood Naturally - Lumber is Local and Sustainable

So, where did that 2x4 you're holding come from?

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The objective

When you’re walking down the lumber aisle, you may have wondered where that 2×4 you’re holding comes from.

The answer is right here in North America, meaning it grew in and was harvested from sustainably managed forests.

Video Style: 2D Animation

Client: Softwood Lumber Board

Client’s website: Woodnaturally.com

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