So you’d like to make an online 3D commercial to explain about your business or product and wondering who you should hire? You are in the right place. This article aims to point you to the right direction.
There are thousands of studios around world that offer 3D animation services but not every studio is worth giving a shot. Some are too big to take on small commercial projects and some produce mediocre or inferior quality animations that you are better off without them.
When it comes to 3D animation, skills and creativity must go hand in hand. Some companies might have good technical teams but lack proper creative direction. Given the high price of 3D animation production as compared to other styles such as 2D animation or motion graphics, you can’t just do A/B testing. It will end up costing your company a fortune.
I’ve put together a list of 3D animation studios (As of this date January 2020) that are small to medium in size, supported by great talents in their team and are always ahead of the trends. Let’s dive-in:
Yum Yum London is a creative studio with the tagline “Making things to make you happy”. The studio is founded by animation directors Beth and Johny. They collaborate with many global brands, advertising agencies and production companies around the world to make animations that are engaging and full of characters. They make cool, vibrant and colorful 3D characters that are a delight to watch and just like they said “to make you happy”.
Explainer Videoly is a full-service animation and video production company specialized in crafting visually appealing commercials that deliver real results for marketing goals and campaigns. Comprised of an award-winning team of animators, illustrators, storyboard artists and copywriters, Explainer Videoly helps its clients bring their ideas to life using unconventional methods in animated and live action video production.
Carbon is a motion graphics and design studio which works in a broad range of visual communication executions including 2D & 3D animation, live action film and many more.
Carbon prides itself in the ability to take on new challenges in different project scopes. They have worked with many global brands, creative agencies and corporate clients in creating fascinating videos for digital audiences.
No Ghost studio
No Ghost is a real-time creative animation studio based in London, with a team comprising of award-winning directors, artists and developers with expertise in immersive media. No Ghost combines their artistic ability with technical skills in creating captivating visuals and memorable experiences through VR and AR.
Art&Graft is another great design and animation production studio based in London. They’ve worked with the world’s most progressive brands which include Google, Cartoon Network, Amazon, CNN, Facebook and many more in crafting outstanding visual campaigns with dynamic storytelling.
Their team consists of award-winning design specialists, animators and producers.
OTOK is a motion graphic design studio based in the UK that is specialized in making moving image work for television. OTOK combines different image making techniques to achieve new visual qualities in their projects.
Materia is defined as anything that has mass and volume. Materia is an interdisciplinary studio which combines analog and digital techniques. Materia explores the uniqueness of highly detailed structures and organic shapes influenced by the complexity in things found in the nature.
2veinte is a design and animation studio based in Buenos Aires, Argentina with many international awards under its belt. Their style is defined as the cutting edge of the new generation with bold colors and a penchant for the surreal. The studio is well versed in various animation techniques and styles, from 2D cel animation to full CG and almost everything in between.
Based in Paris, Parallel studio is a creative studio with specialization in animation. Their team is moved by one ambition, that is to create films which spark emotion and surprise, and films that draw attention and memorable.
Parallel was established by 3 directors who met in graphic design school Penninghen where they learnt about the relationships between compositions, shapes, typography and color.
Things to Share When Enquiring From a 3D Animation Studio
- Gather your goals. Let the studio know what you need to achieve.
- Share your competitors commercials with the studio. Let them see what others have done, so they can guide you for a better outcome.
- Gather as much written content as possible about the product or service that you wish to feature in the 3D animation. No one knows your product or service better than you, so pass the information along.
- If you know what kind of graphic style you need, get some samples from Youtube, Vimeo or other places and share them with the studio. The animation studios usually need to evaluate a sample to determine the cost and delivery time estimate.
- If you have a deadline, make sure to inform the studio team. Sometimes a rushed deadline is not even feasible.