Have you finally decided to include explainer video in your next marketing strategy? Wonderful! Then it’s time to hire an explainer video company now. Wait! Are you planning to hire a freelancing team? Well, so you are prepared to pay a good amount for the loss in the long run, right? Yes! Loss because there are certain disadvantages of hiring a freelancing team to create an explainer video for your business rather than getting a professional company.
Want to know what is going to hit you? Read on!
Benefits you cannot enjoy with freelancers:
1. Experience
There can be no substitutes for experience and you cannot certainly expect that along with professional excellence from a freelancing team, unlike an explainer video company. They are unaware of the marketing trends. Most importantly, their lack of experience results in creating a video that might not be effective enough for your target group.
2. Budget and Time
You might think freelancers would charge less and you’ll be done within a low budget. Perhaps yes, but that might cost you a huge amount in the long run. On the contrary, whatever a video production company will charge is worth paying (even in the long run). Also, you can use their services for other campaigns too.
Add on to that; they are also capable of finishing a project within the allotted time and can be more accountable than a freelancing team that might go missing in action.
3. Script and storyboarding
The advantage with a reliable explainer video company is that they will work on your project following proper methods. They have expertise in crafting an interesting story and preparing a firm script for that. For more accuracy, they will also prepare a storyboard which is the visual representation of the idea. Expecting such things from a freelancing team is blasphemous.
4. Availability of high-end hardware & software
Without the use of latest hardware and software, it is not possible to create an innovative and exclusively unique sales driven video content. Most of the freelancers cannot afford to have these high budget resources and hence fail to create quality product. But professional companies do have everything to offer you the best solution.
5. Voice-over quality
Voice-over is one of the most important factors contributing to a motion picture’s quality. There should be clarity in the voice, free of all surrounding noises and other technical disturbances. Freelancing groups have a small team – neither do they have the proper set of equipment, nor do they have trained voice over artists nor budget for good voice over artists. While an explainer video company who is an established one, has everything for that perfect clear voice in your video.
An explainer video is an effective tool for marketing and is powerful enough to maximize conversion rates. When it comes to the image of your business, it is not at all a wise idea to test the water with an amateur freelancing team. Get in touch with a trusted explainer video company who will understand your business requirements and help you generate more customer interest.
Explainer videos must be a perfect blend of good script, storyboarding, voiceover, background score, music and of course animation. Only a proficient video production company can offer you the best.
“If a picture is worth a thousand words, a video is certainly more than that.”