Marketing campaigns, educational videos, entertaining movies, no matter where you put 3D animation, it absolutely dominates. And this is not by chance. 3D animation for business is highly versatile and effortlessly adaptable across different niches, content types, and industries.
If we talk about marketing specifically, the use of 3D animation is projected to grow by a staggering 40% in the coming year. The simple reason being its higher retention rate, better explanatory ability, and, well, the depth it adds to your message.
In this article, we will explore 10 real case studies where we used 3D animation for business clients, helping them achieve their marketing goals through a dynamic visual medium. But before that, let’s give you a sneak peek into how our 3D video production process actually works.
Our 3D Video Production Workflow
Here’s how our whole video production workflow goes:
Step 1: Understanding Client Needs
Every great relationship begins with understanding. Before we move on to any of the practical stuff, we get on a call with our clients and ask them what they are looking for in their video, what their product is, and how they want to present their brand to the world. If it’s their first time, we help them identify what kind of video will suit their brand, product, and message the best based on our industry experience.
Step 2: Script Writing
Advertising, entertainment, or anything else, script and story form the backbone of a video. Our copywriters and scriptwriters will work closely with you to capture the essence of your core brand message and turn it into a compelling story with high selling potential.
Step 3: Character Design and Style Sheet
Here, we decide whether to go with 2D, 3D, or live action based on what style will best suit your message. If not pre-decided, our team will decide on the two best production styles for you to choose from, and once you do, we will make the necessary preparations and move towards the next step.
Step 4: Sketches & Digital Storyboard
In your preferred style, we will create sketch storyboards for each scene. If approved, we move to the next step and turn them into digital illustrations to give you realistic ideas of how things will look, again, seeking your approval before the next step.
Step 5: Voice Over Recording
Before moving on to the animating stage, we do the voiceover. Good news? We work with native voice artists of every language base, making sure your message is delivered with maximum authenticity to appeal to your target audience, local and international. AI voice-over is also available upon client’s requests.
Step 6: Animating Stage
This is the stage where our talented animators get to their job and start creating high-quality visuals to bring your story to life. This is the most time-consuming part of the whole process, where every single object, element, and character is animated with extreme attention to detail.
Step 7: Music and Sound Effects
Ad, movie, show…whatever it is, it’s never complete without some great audio backing it up. Our sound designers will source and select the best tracks and sound effects to complement your video, making sure each second of your video feels alive. If needed, our team can create custom music using AI to perfectly fit your video project as well.
Step 8: Finishing Touches
At this point, we will send you a preview version of the video to take your feedback and make the necessary revisions. Upon final approval, we will buy rights to all the music and sound effects used and deliver you the final video.
Our 10 3D Animation Case Studies for Business
Now that we know how we work, let’s jump into some of our favorite case studies where we helped our clients turn their brand message into a successful 3D animation for business with full creative freedom:
1. Paypro Global
PayPro Global is a premium e-commerce solutions provider that facilitates online businesses managing their payments and billings. Their main selling points are their intuitive fraud detection and prevention systems. The problem was there are many reputed brands that essentially provide the same services.
So where do we differentiate? Well, the only leverage we had was our creativity.
Our client was looking forward to a 3D animation video based in factory-like settings. While that would be great, it wouldn’t be out-of-the-box. So what we recommended was to get literally out of all boxes and make the 3D visuals in an outer space setting with characters consisting of part-human, part-alien body parts representing the future.
The idea became a hit, helping our client achieve excellent results.
2. Zaptec
Zaptec is a Norway-based company providing charging solutions to EV vehicle owners, in combination with cloud-based and scalable options to deliver state-of-the-art, effective solutions. The problem that Zaptec wanted us to solve was to present their complex flagship product to the masses in a simplified way.
To ensure we deliver the message effectively, our team first familiarized itself with the product and the industry in great depth. After our homework, we created a simple storyboard that included every important aspect of the product, with a simple, clutter-free, and clean design that only focused on what’s important.
Upon approval, we made use of basic 3D animation combined with complex VFX, turning the complex product into a simple concept with a lot of effort put into it. The project ultimately culminated in 100% client satisfaction with highly positive results for the brand.
3. Thunder Cranes
Thunder Cranes has been a trusted provider of engineering lifting solutions and offshore rental cranes for the last 25 years. The main concern of Thunder Cranes was that their core message be delivered to the audience as clearly as possible, while also touching upon the main selling points of the company, such as efficiency, job completion speed, and stellar safety record.
This all couldn’t be done through a simple animation. So we devised a plan. We combined 3D animation, 2D iconography, and live-action footage with typography to cover the company and product from every angle, focusing on every small detail. This would humanize the brand, break complexities into simplicity, and explain things that would otherwise take a lot of words through simple imagery and typography.
While creating the 3D image in itself took more than one and a half months, the final results were beyond client’s expectation. And the client showcased the video at a tradeshow in Dubai.
Overall, the final product was well-received by the client and audience, earning us extremely positive client feedback. Thanks to the overwhelming success of this video, we also collaborated on more video projects down the road.
4. Spryng
Spryng is a brand that produces state-of-the-art active pneumatic compression systems. In case you don’t know, pneumatic compression devices help improve blood circulation, reduce swelling, and treat venous issues; things that our client needed us to highlight.
The main thing we were tasked with was to showcase the unique use case of Spryng’s product using hyper-realistic 3D animation. So we did what we usually do: we did our homework and got ourselves really familiar with the product, creating a storyboard that focused closely on functionality.
The whole effort finally culminated in a polished 3D animated video that didn’t try too hard while still remaining interesting enough for the target audience. It’s one of our best examples of how 3D animation for business can turn a niche product into a compelling visual story.
5. Altenar
Altenar provides sportsbook services to licensed gaming operators. The main selling point of Altenar? Flawless personalized service with a lot of flexibility and stability, allowing the users to create customized betting platforms.
Our client needed us to highlight these core selling-points, with a touch of sophistication. But here was the challenge: we had to do it without voiceover because that’s what the client preferred.
Now we could achieve good results with simple motion graphics. However, while that would make a good explainer, it wouldn’t have that “interesting” factor there to keep the audience hooked, especially without voiceover.
So after having a very deep dive into all the technicalities of how Altenar operates and really understanding what it’s about, we reached upon the decision to use a combination of 3D and Kinetic Typography, with a consistent use of octane lighting for a techy look.
After spending a lot of time on storyboarding and incorporating our client feedback, we moved to Cinema 4D and Aftereffects, where our talented animators brewed the magic. As we worked on the video, we also chose a very specific color palette that kept our client’s branding guidelines in check to keep the brand identity consistent throughout.
The video turned out to be excellent, exceeding our client’s expectations.
6. Uiflow
UIFlow is a no-code platform for developers and designers to connect data, design, and development, all in one visual interface, enabling them to build scalable custom applications easily. The client needed outside the box, abstract animations that, while looking different than their usual marketing videos, stood true to their brand identity and message. They basically needed our help to refresh their brand image.
As we moved towards creating our storyboard sketches and style frames, our client worked closely with us to guide our team with what they wanted to creatively achieve as we did our magic. In the video, we kept the tone serious while still making use of bold colors to ensure the delivered message is not just clear, it’s loud! It still remains one of the most creatively stimulating projects we have done at Kasra Design.
7. DCT Series for Abu Dhabi Government
The Ministry of Culture of the Abu Dhabi government approached us to make a two-part series of 3D animated videos to educate the staff at the National Museum of Abu Dhabi. The main demand was to keep the imagery true to the heritage, image, and history of Abu Dhabi, while keeping the tone entirely educational. So, we spent some time studying that and gathered reference images about the history of this city and the UAE as a whole.
To help our client, we developed every single aspect of both videos from scratch, beginning with writing an educational script that reflected the museum’s cultural importance. Then, we moved to storyboarding and sketching, following the typical pre-production, production, and post-production route upon the client’s approval.
The final result of all the hard work turned into two beautifully animated videos with extreme attention to detail, helping the newly inducted staff understand their roles in a highly engaging way.
8. MegaGrass – Explainer Series
MegGrass is an artificial turf company that produces high-quality, lead-free, and 100% recyclable landscaping products. They tasked us with making a quality video that is in line with the launch of their new website.
The main motive behind producing the video was to educate the audience without sounding boring. Keeping that in check, we picked 3D animation as the top choice. Throughout the video, we kept MegaGrass’ branding colors conspicuous, while also keeping the vibe light and positive to elevate the audience’s mood as they watched the video.
9. Crycord
Crycord is a leading Malaysian stem cell bank operating since 2002, trusted by more than 70,000 families across Southeast Asia. They approached us to make an educational video about what they do and how their service can help people protect against diseases as they age.
After a good time of creative back and forth with our client, we finally decided to use a combination of 3D and 2D animation to impactfully capture our client’s message. The use of colors and tone was intentionally bold and playful, making sure the video remained light, despite the serious nature of the overall message.
10. Tickera
Tickera is a simple WordPress event ticketing system that allows you to sell tickets on your websites and deliver them to the people digitally without any need of middlemen. When the client approached us, it wasn’t just for making another video; it was to refresh their whole current visual identity by replacing their current video, which was made back in 2012.
However, here’s the catch: they also gave us some important information that the video should still cover, even with all the creative liberty. Once we got to know the business, we moved immediately to writing the script, taking our client’s input as much as we could, and then created storyboard sketches immediately.
We also took some visual cues from our client before developing static 3D scenes with extreme attention to detail, moving towards animations once the client was satisfied. The final results fully captured our client’s vision, replacing the previous video that had been there for a decade.
Creativity Freedom vs. Micromanagement
As a 3D animation studio, we often come across clients with different temperaments. Some like to micromanage every single aspect of the project with constant input along every step, while others allow us complete creative freedom after outlining their requirements.
More often than not, experienced video production studios find a way around both clients to deliver consistently high-quality content. However, there should be a balance to maintain. While client feedback is essential and we actively involve you throughout the whole process to ensure alignment, when it comes to design and technical execution, it’s usually better to leave it to the professionals.
Since agencies have years of experience producing 3D animation for businesses from diverse niches, they know what works and what doesn’t and how to achieve the results you have in your mind efficiently. Micromanagement at these stages causes unnecessary back and forth, causing a lot of your budget to go to waste. Plus, you might get results that, although they might be good from your POV, are usually low quality when compared to market standards.
In other words, as a client, your job is to communicate your vision and expectations as clearly as possible. When it comes to the execution, it’s always a good idea to leave it to the professionals.
A study by Harvard Business Review found that creativity in advertising often brings more sales compared to campaigns that are low on creativity. And that creativity, of course, comes from experienced and creative minds, AKA production studio teams. ;)
Let’s Create a 3D Solution for Your Business Problem Too!
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