Put simply, a corporate video is designed to explain your company’s product or service to a specific audience. This differs from mainstream video advertising, which tends to have a broader appeal and be targeted at the general public.
Corporate videos have a wide range of applications; there are so many ways in which a business can benefit from them. Whilst most organisations use them to promote brand or product awareness, they can also be created in the form of training videos, live streams, events advertising, sales pitches and product launches. There are so many possibilities!
It is is well worth the effort! Video sharing is one of the biggest and most successful advertising avenues around. Everyone has a device to hand these days, so, when people are talking about your brand or product they won’t just tell their friends, they will be able to show their friends.
Every successful company now has countless corporate videos on the front line of their marketing campaigns. It gets information out there in the fastest and clearest way possible. It drives up sales, increases brand engagement and get’s people talking!
Video like this is now widely regarded as the best and most efficient way to communicate and advertise in the online realm.
You need to make sure you know exactly who your product or service is aimed at. You then need to identify the language, common trends and style of video that will most resonate with that audience. Once you have this focus you will have a good foundation to build your concept on.
Humans are storytellers. We are all susceptible to engagement with a great narrative. So, when planning your video, make sure it has good structure and something for the audience to invest in emotionally.
Show, don’t tell
The whole point of video is that it is visual. So, don’t get bogged down in making your video too wordy. You will convey your message much more effectively if you demonstrate your product or service in a custom animated or live action video, as opposed to talk about it.
Online engagement is a huge part of a business’ success these days. In a world where we are always looking at our screens and getting the majority of our information through audio and visual mediums, the corporate video is the perfect tool.
You can convey a message, feeling or idea so much faster with a video than you can in words. Video is more popular than ever; so easy to understand and so easy to share. Is it a surprise that the online sharing of video content dwarfs the sharing of text based content by a margin of around 1000%?
“The impactful animated videos attracted positive feedback from internal stakeholders and dramatically simplified labor-intensive industry presentations. Kasra Design’s consistent performance, quick incorporation of feedback contributed to a successful relationship.”