Put simply, a corporate video is designed to explain your company’s product or service to a specific audience. This differs from mainstream video advertising, which tends to have a broader appeal and be targeted at the general public.
With a wide range of applications, there are many ways corporate videos can benefit a business. Whilst most organisations use them to promote brand or product awareness, they can also be created in the form of training videos, live streams, events advertising, sales pitches and product launches. The possibilities are endless!
It is well worth the effort! Video sharing is one of the biggest and most successful advertising avenues around. Everyone has a device in their hand these days, so, when people are talking about your brand or product, they won’t just tell their friends, they will be able to show their friends.
Every successful company now has countless corporate videos on the front line of their marketing campaigns, for it’s the fastest and clearest way to convey information to your audience. Most importantly corporate videos help drive up sales, increase brand engagement and get people talking about your company!
Videos like this are now widely regarded as the best and most efficient way to communicate and advertise in the online realm.
You need to make sure you know exactly who your product or service is aimed at. You then need to identify the language, common trends and style of video that will resonate the most with that audience. Once you have this focus you will have a good foundation to build your concept on.
Humans are storytellers. We are all more likely to enjoy and engage with a story that has a great narrative. So, when planning your corporate video, make sure it has good structure and something for the audience to invest in emotionally before going ahead with the production.
Show, don’t tell
The whole point of a video is that it is visual. So, don’t get too focused on making your video too wordy. You will convey your message much more effectively if you demonstrate your product or service in a custom animated or live action video, as opposed to talking about it.
These days, online engagement is a huge part of a company’s success. In a world where we are always looking at our screens and getting most of our information through audio and visual mediums, a corporate video is the perfect tool.
You can convey a message, feeling or idea so much faster with a video than you can in words. Videos are highly popular because they’re easy to understand and easy to share. Is it a surprise that online video sharing dwarfs text sharing by a margin of around 1000%?
If you are a company interested in our corporate video production services, get in touch with us to get a quote for your project today!