First, what are graphics? Graphics are designs, illustrations or data presented on a flat surface. This surface could be anything: a wall, a piece of paper or even the street. But for our purposes the flat surface is, of course, a screen. The intention of static graphics is to inform or entertain.
Although the term ‘motion graphics’ is quite broad, it essentially refers to graphics that create the illusion of motion. Even though ‘motion graphics’ can be designated to anything from abstract animation to the presentation of data, it is generally reserved for the commercial side of things, as well as effects and animations applied to video and interactive applications.
Accessible. This style of video makes any information you want to share more accessible. Information and ideas that might otherwise be confusing or overwhelming when on paper.
Captivating. Technical information can be boring! Boring information is much harder to remember. Motion graphics can transform dull facts and stats into something much more fun to watch.
Versatile. There are so many options you can explore with this medium. There are design methods that can be easily combined with other visual and audio techniques to make your brand stand out from the crowd.
Brand Awareness. Audiences remember videos. They are far more likely to make a lasting connection with your business through video than through any other medium. There are so many visual elements you can include into the final product to get your viewers to recognize your brand.
Conversation Starters. Nothing gets more attention than a well-made video. Also, your feedback is immediate – people can comment on your video in real time. This makes for the perfect primary research, as you can gauge your consumer’s reaction right away.
Fast Moving, Far Reaching. A video can make it across to the other side of the world in seconds. Videos are shared more than anything online by quite a large margin. Great motion graphics design will ensure a great video that communicates and resonates with people.

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In a general sense, animation can fall under the umbrella term of ‘motion graphics’. But, in the context of the commercial video world, they are different things.
The main difference is that animation is generally story and character-led. This is an excellent way to go for something like advertising, especially when what you are selling is an experience of some kind. However, if you are trying to convey data or information concisely or selling something that is not ‘story appropriate’, animation is probably not the way to go!
So, no matter which industry your business is in, our team will be able to propose a motion graphics solution for you. If you are interested in our motion graphics services, get a quote for your project today.
Christel Dee
Marketing Manager - Hadean
“Kasra Design team delivered a high-quality video that met all requirements and expectations. They managed a fluid workflow, moving through each element of the project at a swift pace. The team was flexible and transparent, two key characteristics of their above-average customer service.”
If your brand wants to create sophisticated and memorable visual contents, a reputable motion graphics company is what you need. Whether you’re launching a new product or simplifying a complex service, working with a professional motion graphics agency ensures you present your message in the most attractive way possible.
Quality motion graphics services can break down complicated ideas into dynamic yet simplified visual stories that audiences can quickly understand. And this not only boosts your audience’s engagement, it also improves conversion rates. It guides viewers to take action. An impressed audience tends to make decisions and trust you sooner.
Our motion graphics production service is full cycle. We handle everything from concept development and scripting to voiceover, animation and post-production. We can also fully localize the content to any language on earth including text adaptation and foreign language syncing. By entrusting the entire process to a single motion graphics agency, you benefit from creative consistency, seamless communication and a streamlined workflow.
We support a wide range of formats, including 2D animation, 3D motion graphics, hybrid video, and motion graphics overlays. And all can be tailored for multiple platforms such as websites, social media, and broadcast channels.
This end-to-end service means your content is delivered on time, on brand, and ready to wow your audience wherever they consume it.
Our team provides a long list of motion graphics services that serve industries such as tech, healthcare, energy (oil & gas) e-commerce, finance, education and more. From product demos and SaaS intros to explainer videos, onboarding tools and internal corporate messaging, we create award-winning content that is well-researched and painstakingly put together.
What makes us different? We don’t copy paste ideas. We fine tune the rhythm, the look, the mood and the message until it speaks your brand’s language. Every frame, every detail is shaped to fit what you’re trying to say, not just what looks good.
Whether you’re searching for a motion graphics agency near me or you are OK with remote collaboration, our studio is ready to work with clients across the globe. With a talented team and scalable video production capabilities, we can offer the reliability and quality of a local partner with the reach of a global provider.
We deliver high-end motion graphics for brands regardless of their location. And provide them with creative solutions that feel personal, precise and powerful.