Event
Video

Animation for
the screens
at your event

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Animation for the Screens at Your Event

We produce the video shown at an event. These videos will play behind a key note speaker, on the back of a stage screen, on the walls of a trade show booth, or as the introductory films to begin the day. Our productions can fit into your existing formats and travel anywhere as no part of the production needs to be shot on location.

No matter the screen size, our custom made animations fit in perfectly. Our company has produced these types of videos since 2018.

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“Text and images alone cannot do this, nothing teases an atmosphere quite as well as video. ”

Keys to A Successful Event Video

Information. Before you get into the excitement of capturing the spirit of your event through footage, decide what information you wish to include. Getting people excited about your event is all very well, but this is no use if they don’t know how to buy tickets or what time its starts! So, make a list of the crucial information, and decide how it is going to be communicated.

Shot List. Even if you are using animation, you need to know what elements of you event you want to show. If this is through live footage, then decide what elements you want to shoot and make sure you schedule your time correctly to catch those moments.

Concise. It is always tempting, especially if your event is large, to try and cram a lot in. The best videos are simple videos. So, choose what to include wisely.

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What We Make for Events

Speaker support. Animated sequences that run alongside a presentation and show what the speaker is describing.

Opening films. The two minutes that start the day, set the tone and get a room of people to stop talking. Usually the highest-production piece at any event.

Stage and screen content. Loops, transitions, awards reveals, sponsor sequences, holding screens between sessions. The material makes an event feel produced rather than assembled.

Trade show and booth video. Short, silent, looping animation that works with no sound.

Build-up video. The piece that runs before the event to sell tickets or registrations. Animation works here even when the event has never happened.

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The Date Cannot Move

Every type of video can be allowed one week delay. An event cannot, and this one factor will alter how you manage your project.

This means the script and storyboard have been approved prior to the week of the event (no one approves copy at a conference). This means the editing timeline is structured backward from when you need to deliver versus forward from the time you receive your brief. Lastly, we request the run sheet earlier as the duration of each sequence is dependent upon how much time the presenter had.

Six to eight weeks prior to opening the doors is where comfort lies. Less than six to eight weeks could work but would cost more; less than six to eight weeks means that many more people are working in parallel instead of sequentially.

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This an example from our portfolio. A distributed ledger platform presenting to a live audience. We built animated sequences that ran behind the speaker. It turns the points in their notes into something the room could see while they explained. The animation carried the technical explanation so the speaker did not have to.

“We used motion graphics in Hedera project as it would give us seamless transitions throughout. We worked inside Hedera’s brand guidelines, because on a stage screen the animation is representing the brand.” – Alex Safavinia

Hedera Motion Graphics Event video

What Steps Do We Follow in Event Video Production?

  1. Script Writing
  2. Screen Specification & Format
  3. Style Frames & Brand Alignment
  4. Storyboard Development
  5. Animation
  6. Sound Design & Music (If needed)
  7. Cue Points & Segmenting
  8. Test File on the Venue Screen
  9. Delivery in Playback Format

How to Promote Your Event with Video

Momentum. Video benefits your event before and after it. Release video to advertise the event, post footage just after it, and keep posting in the aftermath. Reactions, highlights, positive stories to come out of the occasion. It extends the life of your event and becomes a springboard for the next one.

Story. Stories are the gateway to how we build relationships and empathy. If your event is the first of its kind, the ethos and origin of your organisation will warm the audience to your brand. If it is the next in a line, use the success of previous occasions to remind the viewer how good it was last time.

Engaging. Short, bright and engaging. Leave your prospective customer wanting more, and make sure it packs a punch in a short amount of time.

Dickon Bonvik-Stone
Marketing Manager - Miros Group

“The video seamlessly matched existing graphical assets to create an animation detailing how our radar technology works and how it can be applied to various maritime industries.

The output. It’s really fantastic. Also, the speed of each iteration, based on our feedback, was impressive.”

Verified by Clutch.co
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What We Need to Know

The screen. Screen dimensions in terms of pixels (for resolution), the aspect ratio, and if you’re using just one screen or multiple screens. The screen information is the most important piece of information and impacts every decision made after this.

The playback. Where your video file will play from, and what format that playback method prefers. It’s generally easier for the AV team to design their preferred playback option rather than convert your files at a later time.

The run sheet. When the sequence plays, and how long it has on screen.

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Questions Event Teams Ask
How far ahead should we commission an event video?

6 to 8 weeks before the event for a full video. That allows time for script, storyboard, animation and a test on your actual screen. Shorter timelines are possible at extra cost as it adds additional team members working in parallel.

Can you build to our stage screen dimensions?

Yes, and it is the first thing we usually ask. Send the dimensions (in pixels) and the aspect ratio. We will create animations for that shape from the start rather than cropped to fit.

Do you need to be at our event?

No. Animation is delivered as a file, so we work with events anywhere. If filming is also needed we arrange a crew separately.

Can you make something if the event has never happened before?

Yes. This is one of the strongest reasons to use animation at an event. It can show a full room, a finished venue or a program that has not started yet.

What file format do you deliver?

Whatever your playback system needs. Tell us what it is being played from and we deliver to that specification. No limitations.

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