It is known by different names to different people. Some call it landing page video; others homepage video, while most people call it explainer video. Whatever you want to call them, you may run into these words and wonder “what exactly is this?”
One of the most famous explainer videos to exist is the one from Dropbox. The explainer video on their landing page helped Dropbox evolve from a simple file-sharing startup for people who don’t want to carry around a USB stick to a company that now has more than 50 million customers and a valuation of about 4 billion U.S. dollars.
Long story short, an explainer video “explains” what you do quickly and efficiently to anyone. It is widely acknowledged that video is the future of marketing. Hence you should consider investing in a video to market what you want to offer.
Today, a considerable number of startups rely on prominent explainer videos on their homepage for a more efficient way to get their message across to consumers. A quick browse on the internet, and you’ll begin to notice that many companies do this. For a wider perspective, just look at how companies like Google and Facebook use explainer videos as an indispensable part of their entire marketing strategy.
Moreover, several businesses conduct A/B tests on these types of video on their homepage to see which one drives more engagement and conversions. The effectiveness of product videos in e-commerce and retail has been well-documented, and the same factors that help these videos sell products also seem to apply to the promotion of web services and apps.
Say you have a product or service. Your audience has a problem. You know you can solve these issues – but how do you get the right people to know your product? One of the more popular ways to talk to an audience is through an explainer video. With an explainer video, you can explain your product or service quickly and concisely to your audience. They are great for introducing your target audience to your products. They sit at the top of marketing funnels but can be used at a range of locations (your website, paid campaigns, social media and many more) to increase awareness, promote engagement, and increase conversion rates.
The increasing popularity of explainer videos can be attributed to changes in technology, culture and business. Computer processors and internet connections are faster than ever before, making uploading and embedding on social media platforms an easy and straightforward task. The very visual nature of consumer tastes champions the rising popularity of explainer videos.
Here’s a fun fact: Video sharing is done 1200% more times than words and links (Orion 21). Having a video on your website increases the likelihood of your landing page appearing on the first page of Google by 53% (Mist Media).
If you are interested in our explainer video services, get in touch with our team of production and video makers today to get a quote for your project.