Explainer
Video
Service
Award-Winning Explainer
Video Production Company
What is an “Explainer video”?
It is known by different names to different people. Some call it landing page video, others homepage video. But most people call it explainer video.
Whatever you want to call them, you may run into these words and wonder “what exactly is this?”
Long story short, an explainer video explains what your business does to anyone and it does it in a short amount of time. It takes the thing your business does, strips it back to the part that matters and then shows it in sixty to ninety seconds. Most are made with animation rather than film, because animation can show what a camera cannot reach: a process, a system, an idea with no physical form.
It is usually placed where a visitor has just arrived and has not yet decided if she or he wants to stay. Visitors understand your business or product in a minute or so.
Are Other Companies Using Explainer Videos?
Today, a considerable number of startups rely on prominent explainer videos on their homepage for a more efficient way to get their message across to consumers. A quick browse on the internet, and you’ll begin to notice that many companies do this. For a wider perspective, just look at how companies like Google and Facebook use explainer videos as an indispensable part of their entire marketing strategy.
Moreover, several businesses conduct A/B tests on these types of video on their homepage to see which one drives more engagement and conversions. The effectiveness of product videos in e-commerce and retail has been well-documented, and the same factors that help these videos sell products also seem to apply to the promotion of web services and apps.
What Are The Steps Involved In The Explainer Video Production Process?
- Script Writing
- Character & Style Sheet (For animated videos)
- Storyboard Development
- Voice Over Recording
- Animation / Live Action Production
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
What Are The Benefits Of Explainer Videos?
Say you have a product or service. Your audience has a problem. You know you can solve these issues – but how do you get the right people to know your product? One of the more popular ways to talk to an audience is through an explainer video.
With an explainer video, you can explain your product or service quickly and concisely to your audience. They are great for introducing your target audience to your products. They sit at the top of marketing funnels but can be used at a range of locations (your website, paid campaigns, social media and many more) to increase awareness, promote engagement, and increase conversion rates.
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Why Are Explainer Videos So Popular Now?
The increasing popularity of explainer videos can be attributed to changes in technology, culture and business. Computer processors and internet connections are faster than ever before, making uploading and embedding on social media platforms an easy and straightforward task. The very visual nature of consumer tastes champions the rising popularity of explainer videos.
If you are interested in our explainer video services, get in touch with our team of production and video makers today to get a quote for your project.
Nansen Explainer Video – A Success Story
Nansen is an on-chain data analytics platform that analyses millions of blockchain wallets and their activities.
The animation was created by following standard production process such as script optimization, style sheet and storyboard design, followed by voice-over recording and advanced animation.
The outcome was well received. The video attracted lots of attention and queries from participants at a crypto and NFTs conferences. Raymond Chen, the community manager at Nansen said, “We put the video as our pinned youtube video, and also included it in social media bios. We played the video at a crypto conference and had people ask us who created our video!”. Read more case studies here.
Derek Vollebregt
CMO - Cravo
“The biggest thing that distinguishes Kasra Design is the quality of their animation. The level of detail that they had when we moved from the brief to the animation was great. They have a very good sense of bringing our story together.”
Why Choose a Professional Explainer Video Service?
Nothing beats a good explainer when it comes to simplifying complex ideas and increasing engagement. However, a good explainer is impossible to make without a good video production company.
We know what it takes to create a top-quality video and provide you with a final product that’s visually stunning and emotionally rich while stuffed with just the right amount of information to not put your audience to sleep.
Everything we create is strategically crafted to promote engagement and drive action while keeping your brand voice prominent throughout.
Explainer Video Creation Service From Start to Finish
We run the whole process in house, from scriptwriting and storyboarding through to voiceover, animation and delivery.
Supporting a wide range of formats and having market expertise across numerous industries, we deliver content that’s tailored for your audience, your platform, your campaign, and your goals, without sacrificing brand image.
Animated Explainer Video Services for Every Industry
We know each industry has its own unique requirements when it comes to content. The audience is different, the tone is different, and the type of service is different. Which means a type of explainer that might work in one industry might fall short in another.
Thanks to our experience working with clients from diverse sectors, we know what works and what doesn’t. Our approach provides measurable results while keeping your brand identity (and brand guidelines) consistent across platforms.
Service Explainer Videos That Convert and Educate
A service explainer video is not just about presenting your service. It’s about educating your audience, getting across your brand message and earning audience trust.
Our service-focused animations blend all of the aforementioned while staying focused on generating results in the form of signups, sales, and better customer retention. So whether you work in SaaS, EdTech, or any other area, you can fully trust our abilities for your explainer videos.
Frequently Asked Questions
What does an explainer video cost?
Cost depends on animation style, length and complexity. Tell us what you need and we will send a fixed quote for the whole project, with no per-minute charges added later.
How long does it take to produce an explainer video?
A 90-second 2D or 2.5D explainer takes 4 to 6 weeks. A 3D explainer takes 6 to 12 weeks. Compressed timelines are possible and need additional team members working in parallel.
What is the ideal length for an explainer video?
Based on research, 90 seconds to 2 minutes are the ideal lengths depending on the industry the explainer video is made for. If it is educational concept, longer durations work too. But if has commercial nature, you need to deliver the message in a short amount of time before the viewer loses interest and moves on to the next page or video.
What style of explainer video should I choose?
There are tons of explainer video styles available and which style suits your business depends on your industry, budget and target audience. 2D and stock footage styles are suitable for lower budgets while live-action, 3D, collage and motion graphics are available for higher budgets. If your audience is a corporate crowd, you’d want to go for motion graphics or live-action. AI-made videos are recently added to the available options but we only recommend them if you have a tight deadline or lower than usual budget.
What is included in your explainer video production process?
Similar to many other types of videos, the production process of an explainer video follows these steps: 1. Research & audio script writing 2. Style and mood development 3. Storyboard sketch and digital storyboards (if it’s animated) 4. Voice-over recording 5. Filming or animating stage 6. Post-production (color correction, syncing, visual effects, motion tracking etc) 7. Music and final touch-ups.
