If you own a website, here’s one thing that you need to know. On the home page, online users are known to spend six times as long going through your web pages if there’s video integrated, as compared to a website that is purely text-based. As you may already know, people are visual creatures. They want to see something that catches their eyes, otherwise they lose interest. This is especially true for online users who are click-happy.
Once they see something about a site that they don’t like, or if the pages are loading too slowly for their patience to be tested, they immediately opt out. As a website owner, it is entirely up to you to come up with ways to entice them to visit your website – and make them stay as long as possible. Having an animated explainer video is one way to accomplish just that.
The biggest advantage of having an animated video on your site is that they help engage your visitors. Online users will not waste time on websites which do not add any value to their browsing experience. Animated videos help engage visitors as it gives them something to interact with, thus adding value to their visit. They come in many forms and styles such as 2D animation, 3D animation, stop motion, hand-drawn and more.
Plus, they help increase your conversions. When you compare a 500-word description with a 2-minute video, which one do you think online users will be more interested in viewing, and possibly acting from? The video is the natural choice.
Moreover, they help educate your audience. An animated video which is simple, engaging and sends out the message properly through visual impact will help educate your audience.
The 1940 film Pinocchio produced in the United States is an example of traditional animation which uses hand-drawn images to make the images move on screen. Other types of animation include moving images of puppets, clay, cut-outs, silhouette, object, brickfilm, pixilation and graphic animation.
From the stop-motion technique used by animators several decades ago, the technology used back then has evolved. Today, there are plenty of open source as well as professional software that allows you to produce highly effective videos to engage viewers. High-quality, well-made videos can effectively convey the messages to your target audience.
We have created over 400 animated videos for a wide range of companies in industries such as healthcare, banking, manufacturing, mobile apps, governments, financial institutions, agriculture, oil & gas, real estate and many more.
So, no matter which industry your business is in, our team will be able to propose a video solution for you. You may send the brief and goals that you wish to achieve with a video, and we will take it from there. If your company is interested in our video animation production services, get in touch with us to get a quote for your project today!
“The team was a pleasure to work with. Perhaps the most important part of the process is communication and through Basecamp, we always knew what they were up to. They exceeded our expectations in timing and quality of the final product, not to mention that we talked to multiple groups and their pricing was the most competitive.”