Healthcare
Video
Videos to improve
Healthcare Industry
The Future of The Healthcare Video
Many healthcare professionals see the internet as a hindrance rather than a help. Many doctors complain that the public incorrectly self-diagnose due to poor online information. This can lead to fatal errors and uncomfortable doctor/patient altercations.
However, healthcare and medical companies are finally coming around and embracing the possibilities of the internet and this includes video. They are starting to use video sharing to advertise and to inform. If the healthcare information available online is prescribed by the professionals, then the frequency of mistakes and misunderstandings is likely to reduce.
What Can You Leverage from A Healthcare Video
Educate. You can relay information about aliments, symptoms and self-diagnosis. This offers more self-sufficiency in the public’s ability to care for themselves. You can introduce the public to hospital or clinic protocols and processes, so patients will know what to expect when they come in and will be more at ease with the situations they find themselves in.
Promote. A healthcare video allows you to present all the information (e.g. healthcare services, new medical devices, etc.) in a video that can then be shared online to exponentially increase your healthcare leads.
Testimonials. Nothing inspires confidence in a healthcare institution or professional like a testimonial. Get patients to talk about how wonderful you are, and then spread it across the internet!
What are the steps in making a healthcare video?
- Research & Analysis
- Script Writing
- Character & Style Sheet
- Storyboard Development
- Voice Over Recording
- Animating Stage
- Sound Effects & Music
- Translation & Foreign Voice (If needed)
- Delivery & Formats
Why the Healthcare Industry Should Embrace Video Marketing
Video marketing is the most effective way to advertise and communicate across all industries. If an industry decides not to harness its success, then they are missing a trick! However, aside from all the commercial benefits of video use, there are some very good and specific reasons that healthcare videos should be produced.
Information is power. The prime objective of healthcare is, of course, to keep everybody healthy. Should they not be exploring every avenue to make that happen? Producing video might seem a frivolous endeavour, but if the information on how to keep ourselves healthy and looked after is out there, won’t we be a healthier nation as a whole? This will elevate the pressure on health organisations, and as a result make them more efficient and effective.
In the current digital era, whether you are a private hospital, healthcare organization or a drug producer, healthcare video is an irreplaceable tool your marketing team must use.
Live Action or Animation?
Live Action. This is the perfect style to go for if you want your viewers to have empathy with your content. Seeing physical evidence of people experiencing your product or service puts the customer in their shoes.
Animation. Animation is much more cost effective. It also, arguably, is much more versatile and has a greater span of potential applications. For example, 3D animation is great for medical product demonstration or medical procedure or drug interaction visualisation.
Our team will be more than happy to prescribe a healthcare video solution for you. You may send the brief and goals that you wish to achieve with a video and we will take it from there.
Telemedicine Support Videos
Telemedicine is changing how healthcare works. It makes it easier for patients to connect with doctors from the comfort of their homes. Our telemedicine support videos (animated or live-action) simplify the process. Our videos help patients navigate virtual consultations with ease. You can educate your potential patients by showing them how to set up devices, learn to use telehealth apps, or prepare for an online consultation.
Telemedicine videos are a valuable step-by-step guide that your healthcare company must use to stay ahead of the competition. Also, by making fun and creative telemedicine videos, we help your future patients feel more confident and comfortable using your service.
Medical Device Visualization (in 3D)
Medical device companies succeed when their products are clearly understood and trusted. Our medical device visualization (in 3D) services bring your innovative product to life with stunning animations that showcase their features and benefits.
Whether for promotional or explainer videos, these visuals simplify complex concepts, helping your audience connect with and trust your product. By educating users and building credibility, 3D animation positions your brand as a leader in the healthcare industry.
Kate Kolambet
Marketing Manager - Skwarts
“We really enjoyed working with Kasra Design. Each step was transparent, and the result was great. We like their unique graphic style and admire their professionalism.”
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