There are many kinds of business video, and they all have the same thing in common; they make your organisation visible! The more imagery and video content attached to you and your brand, the more serious and legitimate they will appear to be.
These types of videos are designed to not only make your company stand out, but also to offer clarity about your services, make noise about upcoming developments and products, and to create presence and ‘shareability’ online. If you publish video content regularly on your site and through your social media outlets, you will be able foster a wider client base. This, in turn, makes it easier to converse with your audience. This dialogue and feedback is priceless when thinking about the next steps for your business.
There are so many styles to choose from, all with various applications. To give you an idea of what is out there, here are some of the options you might want to look into:
2D and 3D Animation. This style of video is great for many reasons, but perhaps the most exciting reason is that the sky is the limit!
Live Action. The benefit of video with live performances from actual people is that you create trust and empathy with your viewer.
Motion Graphics. Slightly different from animation, motion graphics is style of video more about dynamic movement of images and graphics. It is almost like ‘animation on steroids’!
Whiteboard Animation. Another eye-catching way to get your ideas across. You must have came across one or two of these videos before.
The benefits to the implementation of videos into your marketing strategies are many. Here are just a few!
Conversion. There is no better way to sell. The percentage of people buying a product or using a service as a direct response to a video is sky high, much greater than any other form of advertising.
Return. Once they are made, they last forever. It may seem like a big outlay, but consider this; how many sales pitches could you make in the time it takes to produce and distribute a video? In the time it takes to pitch to one company, your video could have spread to thousands of consumers, all over the world! The return on this type of investment is proven to be excellent.
Search Engines. Videos are engaging, so will keep users on your site for longer. If consumers are spending more time on your site, search engines will recognise this as meaning that it contains quality content, and will push your ranking up!
Content. Content is King! What you are saying and what you are showing must be quality and concise. The message is the most important thing.
Regularity. Plan your output and don’t put too many ideas in one clip; spread them out over a series of videos. Putting content out regularly will increase traffic, search engine ratings and customer engagement.
Personality. Your content has to have an identity. An audience should know that the video comes from
“The team was a pleasure to work with. Perhaps the most important part of the process is communication and through Basecamp, we always knew what they were up to. They exceeded our expectations in timing and quality of the final product, not to mention that we talked to multiple groups and their pricing was the most competitive.”