Well, you already know it from the name; it’s animation! But that’s not a clear answer, right? So what is an animated explainer video really? Take it this way. It’s something that can explain a Nolan movie to 9 years old. And that’s not even an exaggeration.
Unlike a typical ‘live-action explainer video, an animated explainer video provides you with a lot of visual flexibility to get your point across… even if it means bending the laws of physics.
Through the intriguing and colourful visuals and limitless flexibility in approach, animated explainers are equally entertaining and explanatory in nature. And that’s one of the biggest reasons many modern UK-based startups (and established brands) love it. It’s the face of convenience in modern-day marketing, and they know it well.
Unlike other visual mediums that have been around for times unknown, animated explainers are a recent marketing tactic. Still, they have proved to be a banger in such a short span. According to statistics released by Big Commerce, businesses in the UK having an explainer video on their website landing pages enjoy 80% greater conversions than those that don’t.
You are also likely to get a 19% boost in open rate, a 65% boost in click-throughs, and even a 26% reduction in losing subscriptions. Not to mention the SEO factor. With an animated explainer video on your landing page, your UK based website has 53 times more chances of getting ranked compared to its competitors.
This makes it an ideal option not only for startups but also for already established businesses. Since convenience is the sole driver of today’s business psychology, an animated explainer video ensures that your message is delivered in as simple, and engaging way as possible.
The scope of most marketing strategies is limited to a specific class of businesses. That is, where some might work for start-ups, others might completely orient around established businesses. However, animated explainer video works for both.
Moreover, since it’s most likely to convert 80% of the time, you can be sure that you get the most out of your leads. Renowned brands like Revolut are an example, which became one of the leading financial technology companies in London in just 6 years of startup.
As for established businesses, how about improving your sales even more? If you have already been successful with the content marketing game, you can consider animated explainer videos to enhance your sales funnel a level further.
Taking our statement about experimentation a step further, animated explainers can be used for many purposes. You can place them on your landing pages to lure your leads into buying your product or service, use them for Youtube/social media advertisements, and even train your newly hired employees as per your office regulations.
Moreover, you can also use them as a significant part of your awareness campaign or explain the features of your newly introduced product or service. In other words, you can use them to break down any abstract idea straightforwardly and understandably. As we said, it all comes down to your professionals’ creative powers and experience.
Here at Kasra Design, we have a group of highly qualified professionals specialising in every type of animation. Since our inception in 2011, we have been producing premium quality 2D, 3D, and motion graphics for almost every industry, helping them elevate their sales and audience engagement by huge margins.
Our portfolio consists of 800+ videos that include everything, from simple explainers to corporate videos and anything in between. That too, for some of the biggest brands in the world (and the UK), including VISA, Shell, Panasonic, Commonwealth Bank, and Pepsico International.
Being an offshore company, you’ll find our prices much lower than local UK based animation companies, with the same level of quality, professionalism, and work ethics…if not better.
For reference, we have kept our quality standards high right from the beginning. The following accolades speak loudly of it:
Apart from that, Kasra Design has also been fortunate enough to be featured on notable websites and magazines, including Stash Media, InCG Magazine, The Inspiration Grid Magazine, Motiongrapher, Color Magazine, SME Magazine, and many more.
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