Have you watch animated movies produced by Pixar or Disney? That’s 3D animation.
3D animation became a predominant form of animation used in movies and films. It is one of the most popular types of animations in the global animation industry.
As you’re probably aware by now, 3D stands for three dimensional. 3D animation involves animating objects that are modeled, textured and rendered using computer software in a three-dimensional space. These objects can be moved or even rotated like real objects. 3D animation is used heavily in digital games and virtual reality, even in the healthcare and life sciences industries. Today, we see more and more companies opting for 3D animation in explainer videos, TV commercials and product videos to create more engaging and realistic visuals.
The advancement in animation techniques in this day and age has redefined our limits in visual communications. The availability of the different types of animation styles has certainly given companies a wide range of options to choose from when it comes to creating their marketing content.
Big corporations have used 3D animation in a variety of their marketing videos. Just browse Youtube or Vimeo and you will stumble across many 3D animations, or videos which are ‘infused’ with 3D animation. Given its ability to add a photorealistic touch, 3D animation is very popular when it comes to videos which feature tangible products. Companies also use 3D animated cartoon characters in their videos to make their videos look more interesting and memorable.
3D animation is ideal if you have a product to showcase to your target audience. Your product can be modeled precisely using 3D software. It’s as if your target audience is looking at a real product demonstration, without having to film an actual product demonstration.
Since everything is done in digital software, you can make your 3D animation stand out by adding fun elements into it, such as cute and quirky characters or a splash of vibrant colors. You can tell a story in a lively way using 3D animation as the character movements are akin to real actors, without having to hire talents.
3D animation can be used in almost all types of industries such as construction, manufacturing, medical sciences, engineering and even services.
3D animation is appealing to audience of all generations. It has been used extensively in the gaming world and even blockbuster movies due to its visually appealing nature and its ability to create life-like and natural outcome.
It helps to depict scenario which cannot be shot or difficult to be shot in a live environment such as step-by-step guide of the assembling or dismantling of a product, the cross section view of human body, a flying car and many more.
As technology in animation software grows, 3D animation becomes more accessible. Despite the complexity and higher budget involved in producing 3D animation, we see more and more companies opting for 3D animation in their marketing campaign due to its versatility.
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