As the name suggests, whiteboard animation is a type of animated video that uses whiteboard and marker to visualize ideas and messages. This type of video looks simpler than the usual 2D or 3D animation which makes it easier to understand. Less distraction means it is more focused on the message of the video rather than its graphics.
Whiteboard animations can be silent or accompanied by a voice over and music. The latter is recommended as it engages the audience more and tend to convince them better.
Whiteboard animation has numerous benefits for a business. Here are some points that makes it a very interesting choice of video:
Just like other types of videos, there are things to keep in mind when making a whiteboard animation. Here are a few tips:
Make up your mind on the message. Changing topic, approach or objective halfway through the production will be costly and delay the delivery of the video. So please make sure you have a concrete message strategy.
Make sure it is a custom video. Some whiteboard studios tend to re-use or recycle graphics for their clients. This leads to having a less than stellar video. You want to make sure your video is unique and made from scratch.
Go for Voice Over. Voice over is a great tool to grab the attention of the audience and keep them hooked to the video. It helps visualizing the message better as well. So you’d want your production studio to include voice over in their proposal.
Pick the right whiteboard animation studio. Rushing into hiring a studio might lead to disappointment and a waste of your budget. Compare portfolios and do a thorough research before selecting your production team. Always look for unbiased verified testimonials.
There are 2 types of whiteboard animations currently available in the market:
Black & White. This type of video only uses 2 colors – white and black, in its graphics.
Colored. This type uses colored graphics.
We have years of experience in creating successful whiteboard animations. Please use the contact form below to get in touch with our team for a free consultation session.
“Kasra Design team delivered a high-quality video that met all requirements and expectations. They managed a fluid workflow, moving through each element of the project at a swift pace. The team was flexible and transparent, two key characteristics of their above-average customer service.”
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