Don’t Want to Lose to Competitors? Get an App Video!

"Instructional manuals don’t work as good as they used to but a simple how-to video does."

Nearly 43% of the world now has Internet access and it is mobile. There are 3.65 billion unique global mobile users. Out of these numbers, 1.91 billion users own smartphones.

It’s no wonder that mobile apps are becoming more and more important in our daily lives. As of June 2015, more than 100 billion mobile apps had been downloaded from the Apple App Store.

Given that the fact that there are millions of apps available on app stores, how can you make your app stand out against your competition?

This is where mobile app videos come into play. The number of mobile users worldwide who watch mobile videos is on the rise. In fact, mobile video accounted for 55% of mobile data usage by the end of 2014. Due to the fact that 65% of the world’s populations are visual learners, video — especially mobile video — is more critical than ever to capture customers’ attention.

There are many types of videos that you can create to boost the conversion rate and I’ve listed a few for you to understand your options better:

Introduction Video

Whether you’re in the midst of developing a new app or you’ve already developed an awesome app which you think will take the market by storm, you need to introduce your app – to educate your target audience about what it does before they download your app.

A pertinent part of an introduction video is the script. I know you’ve got a lot to tell, but try to keep your script short within duration of 60 to 90 seconds.

Here’s a tip – dedicate the first 10 to 20 seconds of your script to draw the attention from your target audience.

This is the part where you should speak to your target audience about the common problems they faced before using your app in order to pique their interest to find out what your app can do to help them. The script should then followed by a brief introduction of your app (in one or two sentences), an overview of the key features (only those that set your app apart from your competition) and how these features help the target audience solve their problems. Last but not least, you need to add a call-to-action.

Videos Highlighting Key Features of App

Most apps come with more than one feature. And to make sure that your users continue using your app, you should let them fully appreciate what your app can do for them.

How to Video / Animated Tutorial

Apart from introducing what your app does, you need to educate the audience on how to work with your app. Instructional manuals don’t work as good as they used to, so a simple how-to video that i also known as a tutorial video can help you do the trick. A how-to video can consist of only actual screen-captures, but if you’re looking to impress, you can do something like Divvy:

Apart from the types of videos listed above, you can also consider a testimonials video featuring real users who tell the story of why your app works for them, or a FAQs video to give answers to general question that your users might have.

Alex Safavinia

CEO & Creative Director at Explainer Videoly Pte. Ltd.
He is responsible for the art directions as well as overseeing the progress and development of each production to make sure all projects are delivered flawlessly.