After recruiting a new bunch of employees in your organization, there is something you can’t escape from and that’s the onboarding and training process. Getting your new recruits familiar with your company is an essential step in motivating them, especially on their first day of work.
But here is the catch, the conventional method of onboarding is boring. It involves hours of speech and introduction in a meeting room, complete with an employee handbook the size of a dictionary. Not so inspiring, right? That is why many companies have taken a step ahead in the game by creating onboarding and training videos to inspire their newly hired employees and to improve employee retention.
There are a number of factors that you should take into account when creating your onboarding video.
The company
When it comes to explaining a company’s vision, it’s important to keep it real. This is where you introduce the leadership behind the company, and how the vision fits the current operations of the company. The introduction should motivate the new recruits, make them love the work culture and instil pride for their new company.
The people
Every newly hired recruit wants to know ‘What is in it for me?’. To answer this question, what better way than to interview some key employees about their experience working with the company and have them talk about the benefits they derived from the experience? Just like when you buy a product, you prefer to read reviews from real customers before making your purchase decision. Your video should focus on the people first, above everything else.
Meaningful work
According to a study by Cone Research, 79% of people prefer to work for a socially responsible company. People want to work for a company that has something to give back to the communities. So to inspire your new recruits, take note of this one important aspect of your business when you create your onboarding video.
Onboarding is only the first step. Don’t stop there. You can provide continuous learning and training for your employees using video content to keep them motivated and inspired.
An onboarding or training video can be in different forms. How do you know which approach to opt for when creating your video?
We have listed some fine examples below to inspire your next projects, whether it is for onboarding or training purposes.
1) Live action
2) Animation
3) Combination of live action video, animation and gamification