The objective
Every day, visitors come to your website looking for a great arts experience. Unfortunately, only a small percentage will make a purchase. The rest of your visitors leave critical breadcrumbs about their interests or what they’d like to purchase. What if you could capture and store these breadcrumbs, and use them to send personalized marketing campaigns, using Tessitura?
As this was a data driven technology project, we suggested a line-based minimalistic approach and the client loved the idea. To add a dynamic touch to this animated motion graphics, we’ve created tons of primitive shape transformations and transitions.