The objective
Looking for a ride downtown but no bus operates in your neighborhood? Try FlexBus! It’s an extension of the public bus system that lets you get a ride from your house to the nearest transit hub for the same price as a normal bus fare. FlexBus is easy-to-use, safe, and affordable.
The objective of the video was to explain how FlexBus app works and how users can benefit from the bus transit features. The client wanted a generic approach for the character style to appeal to a large target audience; so we came up with pictogram characters without facial features as seen in the video.