Marler Clark, The Food Safety Law Firm is the leading law firm representing victims of foodborne illness outbreaks in the US. We were approached by the reputable firm to create a series of animated videos to educate the general public about foodborne illnesses. The videos are to be shared on the client’s informational pages.
E.coli is a bacterium which inhabits the intestinal tract of humans and warm-blooded animals. Most strains of E. coli do not cause disease in humans, but toxic serotypes, like O157:H7, can cause illness and death. The video also talks about the symptoms of E.coli and what a person should do after contracting the E.coli infection.
The characters were designed based on the branding materials provided by the client. As for the animation, we used a combination of 2D and cel animation for a more fluid and seamless outcome.