The Client
Our team was approached by an agency to create an awesome explainer video for Pfizer (South East Asia) to be launched during the Raya celebrations in 2023.
The client wanted an animated video that would truly resonate with Muslim communities who commemorate Hari Raya. So, we got to work, paying meticulous attention to every little detail. Our goal was to design characters that perfectly capture the essence of the festival, incorporating elements like traditional clothing and other items typically associated with the festive week.
The Process
We kicked off the project by developing a captivating style sheet that perfectly aligned with the concept of the festive season. Our aim was to create a video that would not only be enjoyable to watch but also encourage people to share it with their friends and families during the Raya celebration days.
We put together a proposed style sheet that captured the essence of the festival, and we were delighted when it got approved by the client.
Moving on to the next step, we diligently crafted storyboard sketches and digital storyboards to present each scene in meticulous detail to the client prior to the animation stage. This allowed us to effectively communicate the visual narrative and ensure that the client had a clear understanding of how each scene would unfold. By providing these comprehensive storyboards, we were able to address any potential concerns or make necessary adjustments before diving into the animation process.
By providing these comprehensive storyboards, we were able to address any potential concerns or make necessary adjustments before diving into the animation process.
The animated video was published across various Pfizer social media pages, garnering an overwhelmingly positive response from the public and their followers. People expressed their appreciation and enthusiasm for the video, leaving encouraging comments and reactions. It was truly gratifying to witness such a fantastic reception and see the video resonate with the audience.
