Wood Naturally - How Wood Stacks Up Against Composites

Planning a deck? There’s no substitute for real wood. Its natural beauty can’t be copied.


The objective

This is one of the series of short videos we produced for Wood Naturally during our second collaboration with Ogilvy & Mather. The video talks about why you should opt for a wood deck instead of a composite deck.

We incorporated a real image of a wood deck into the video to show the audience the beauty of wood deck.

The result

The Wood Naturally series of videos remained as the most popular videos on the client’s Youtube page.

Video Style: 2.5D Animation

Client: Softwood Lumber Board

Client’s website: Woodnaturally.com

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