TigerAir “I Should Have” Video Campaign

Tigerair I Should Have Video Campaign
"In a joint collaboration with Tequila Singapore, our studio was awarded the task to produce a series of videos for the campaign."

So, have you ever returned from a holiday just to find out about a place that you should have visited? Or a bicycle that you should have brought home? Or that shirt you bought from a holiday destination should have been a bigger size?

Tigerair Singapore has launched their “I Should Have” campaign to bring you back to the destination that you’ve just returned from – to give you another chance to visit the place that you should have visited, to bring back the bicycle that you love or get a bigger sized shirt, or to do anything that you’ve missed in your first trip! All you have to do is to submit your “I Should Have” story and stand a chance to win one year’s worth of flights.

As part of a joint collaboration with Tequila Singapore, our studio was awarded the task to produce a series of videos for the campaign, with each video targeting a different group – families, business travelers, expatriates and so on.

The Characters

We created simple, outlined characters with different personalities against different backgrounds to represent different destinations.

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Storyboard and Voice-over

The stories were told by the characters in each video, talking about their stories in their holiday destinations. Voice-over sourcing was done by our studio, with each voice-over talent carefully selected according to the persona of the characters.

Animation

We brought the stories and characters to life with a mixture of 2D animation, cel animation and typography animation.

Jacklyn Chung

Marketing Executive at Explainer Videoly Pte. Ltd.
Being part of the Kasra Design family for many years, Jacklyn takes care of the marketing tasks, be it online or offline.