What is Video Marketing that Everyone is Talking About?

“Video marketing is an opportunity to stand out and have your voice heard.”

Marketing has grown leaps and bounds over the years, and videos have become a staple of most marketing plans.

Strategists around the world believe this is one of the finest techniques on offer to maximize sales numbers and it continues to grow. Here’s more on this form of marketing and what it brings to the table for those who employ it.

What is Video Marketing?

Video marketing refers to any video (animated or live action) used to promote or market a specific product/service. This can include marketing the brand’s name, vision, and benefits. This form of marketing is an extension of traditional marketing. It is a powerful tool for those who wish to spread the word and maximize their potential as a business.

An explainer used for the marketing of PCS Software product.

Here’s a look at some of the reasons for using this form of marketing and what it has to offer businesses:

Reasons to Use Video Marketing

1) Increases User Engagement

It starts with user engagement.

Customers prefer to go with those they trust, and it always begins with video content. They will want to see the product/service in action and gain a better explanation of what it has to offer. It also shows that you are not selling a random product and have put in time and effort before marketing it.

This is a powerful sign for customers who are willing to purchase and just need a bit of convincing before spending their money.


Targeted videos are often used to seal the deal due to this reason. Customers take a glance at the video, soak in the information, and realize you are the answer to their underlying problem.

2) Future-Friendly

Being future-friendly is a must while creating a marketing plan and that’s what videos bring into the equation.

You’re able to present a future-centric option, which is going to help customers recognize what you bring to the table. This is empowering and is an ideal way to separate yourself and become a persuasive authority in the niche.

Looking like a brand that cares about its customers is always going to be a winning point.

This is what makes this form of marketing such a unique opportunity with numerous benefits.

3) Builds Trust

It helps build trust as the user knows you’re not pushing an inferior product/service. They get to learn about it and that creates a sense of authority. You will know they are starting to appreciate your position and what you have to offer.


Being sent to a sales page without relevant content is rarely going to lead to a sale.

You want to make a conversion, and there isn’t a better way than to create a video. It is proven to work and is something marketing strategists say is a must in the modern age of marketing.

4) Unique

Don’t you want to stand out from the rest of the market?

This is a must for those who are serious about spreading the word and wish to dominate in their niche. Being unique is a significant selling point, and it begins with the help of a quality video. Video marketing guarantees the word gets out about what you are selling but if it is equiped with a premium quality video, it can do much more. We should never forget, a video is a representation of your brand so it has to be impressive too.

This information is not only valuable but is going to increase your sales numbers.

Create a world-class, refined video and watch as the results go up quickly as soon as you publish it.



Tips for Video Marketing

1) Understand the Emotions of Viewer

Do you have an understanding of how your viewer feels?

This form of marketing is great because it taps into the viewer’s emotions. You have to think about this while creating video content for a marketing plan.

Are you hitting the right emotions? Are you making it impossible for them to ignore the value of your product/service? Ask these questions when you are creating the content.

2) Create to Inform

It’s important to inform the viewer rather than sell to them.

Creating a video that is pushy and salesy in the content can be annoying. People want to be informed, and then you can sneak in a targeted “call to action” in one part of the video. If you force the sale, it is not going to bring you the result you desired.

This is what video marketing is all about for those who are hoping to maximize their sales. Whether you’re pushing a service or a product, it has to encompass a robust marketing strategy. This should include how you inform viewers.

Video marketing is an opportunity to stand out and have your voice heard. Regular text isn’t going to cut it, and video content is a must. It’s a way to gain traction in your niche and differentiate your business from the rest.

This form of marketing is a critical component of any modern marketing strategy. Use these tips and progress towards a robust campaign with meaningful results.


Jacklyn Chung

Marketing Executive at Explainer Videoly Pte. Ltd.
Being part of the Kasra Design family for many years, Jacklyn takes care of the marketing tasks, be it online or offline.