10 SEO Hacks to Explode Your Video Views

10 SEO Hacks to Explode Your Video Views

Looking to get your videos seen by a wider audience? While creating fantastic content is crucial, mastering SEO (Search Engine Optimization) can significantly boost your video’s discoverability. Here are 10 hacks to help your videos climb the search rankings and explode your view count:

1. Keyword Magic

Imagine a treasure chest overflowing with valuable keywords – terms people use to search for videos like yours.

Keyword Research Collage Art

This “Keyword Magic” involves researching these search terms to sprinkle them strategically throughout your video. Tools like Google Keyword Planner or Ahrefs can help you identify relevant keywords with high search volume but low competition.

Where to sprinkle these keywords?

Embed them in your title (ideally at the beginning), craft a compelling description rich in relevant keywords, and even weave them naturally into your video script. Remember, keyword stuffing is a big no-no – prioritize creating a natural flow while incorporating these search terms.

2. Thumbnail Powerhouse

Your video’s thumbnail is its first impression – a tiny billboard that entices viewers to click. Here’s where design magic comes into play.

Video Thumbnail Sample

  • Nice Colors: Use bright, contrasting colors that grab attention amidst a sea of thumbnails.
  • Clear Text: Overlay your thumbnail with clear, concise text that reveals the video’s value proposition.
  • Awesome Visuals: Use high-quality visuals that pique viewers’ curiosity and hint at the video’s content.

Think of it as a movie poster – it should be visually appealing and give viewers a glimpse of the exciting world within your video.

3. Talk the Talk, Walk the Walk

Did you know closed captions and transcripts are SEO superheroes in disguise? Not only do they make your videos accessible to a wider audience, but they also provide search engines with valuable text to understand your content better.

Double benefit:

  • Accessibility: Captions ensure everyone can enjoy your video, regardless of hearing ability.
  • SEO Boost: Search engines can crawl the text from captions and transcripts, helping your video rank higher for relevant search terms.

4. Content is King (and Queen)

Remember, SEO is like a loyal knight – it serves the king and queen, in this case, the content itself. While SEO tactics are essential, high-quality video content is the cornerstone of success.

SEO Tip important

Focus on creating informative, engaging, or entertaining videos that truly resonate with your target audience. A well-crafted video, rich in valuable content, keeps viewers hooked and naturally encourages them to share it with others, further boosting your video’s reach.

5. End Screen Endorse

Imagine your video ends, and viewers are left wondering what’s next. Here’s where end screens come in – interactive elements that appear at the video’s conclusion, prompting viewers to explore further.

Craft end screens that:

  • Link to Other Relevant Videos: Don’t let viewers drift away! Showcase other videos on your channel that complement the one they just watched. This keeps them engaged and exploring your content library.
  • Use Compelling Calls to Action: Motivate viewers to subscribe to your channel, visit your website, or engage with a specific video using clear and concise calls to action.

6. Video Description

Think of your video description as a miniature landing page.

This prime real estate provides valuable information about your video and entices viewers to click play. Here’s how to optimize it:

  • Clear and Concise Summary: Briefly describe your video’s content, highlighting its key points and value proposition.
  • Keyword Integration: Sprinkle those relevant keywords you identified earlier throughout the description, but remember, maintain a natural flow.
  • Links and Calls to Action: Include links to your website, social media profiles, or other relevant resources. End with a clear call to action, encouraging viewers to subscribe, like, or comment.

7. Promote, Promote, Promote

Don’t just publish your video and hope for the best! Proactive promotion is crucial for maximizing viewership. Here are some ways to spread the word:

Promote the video

  • Social Media: Share your video across your social media platforms, tailoring the message to each platform’s audience.
  • Online Community: Identify relevant online communities where your target audience gathers and share your video there, sparking discussions and engagement.
  • Website Integration: Embed your video on your website (preferably in the header). Make it visible to your existing audience.

8. Engage and Respond

Encourage a two-way conversation with your viewers by responding to comments and questions on your video. This fosters a sense of community and shows that you value their feedback.

Engage Audience Collage Artwork

Here’s why it matters for SEO:

  • Boosts Engagement: Interaction signals to search engines that your video is generating interest and conversation, potentially boosting its ranking.
  • Builds Loyalty: Respond to viewers to demonstrate that you care about their experience.

9. Card Sharks

YouTube cards are like interactive flashcards that appear within your video, adding another layer of engagement and SEO benefits. Here are some ways to leverage them:

  • Highlight Key Points: Use cards to emphasize important takeaways or concepts mentioned in your video.
  • Link to Other Content: Direct viewers to relevant playlists, channels or even your website with strategically placed cards.
  • Ask Questions: Spark conversation by posing thought-provoking questions within cards.

10. Analyze and Adapt

Don’t be afraid to dive into your video analytics! This data goldmine reveals valuable insights into your video’s performance.

  • Track Metrics: Analyze metrics like watch time, audience demographics, and engagement to understand what’s resonating with viewers and what areas need improvement.
  • Adapt and Refine: Use the data to inform future content creation and SEO strategies. Experiment with different approaches and see what yields the best results.

Bonus Tips for Video SEO Domination

Conquering the video SEO realm requires a multi-faceted approach. Here are some bonus tips to put the icing on the cake:

Collaborate and Conquer

Partner with other YouTubers in your niche for cross-promotion. This expands your reach and introduces your content to new audiences.

Experiment with YouTube Shorts

Embrace the popularity of short-form video content by creating engaging YouTube Shorts. This taps into a new audience segment and potentially drives viewers to your longer-form content.

Stay Consistent

Consistency is key! Regularly upload high-quality videos to establish a loyal viewership and keep your channel fresh and relevant.

Final Shot

The video SEO game might shift faster than a rogue wave, but with these 10 hacks and bonus tips in your arsenal, you’ll be a wave-riding master. So keep creating killer content, stay tuned to the SEO tides, and get ready to crush your viewership goals! Remember, the key is to keep evolving – adapt, experiment, and dominate the ever-changing video SEO landscape!

Jacklyn Chung

Marketing Executive at Explainer Videoly Pte. Ltd.
Being part of the Kasra Design family for many years, Jacklyn takes care of the marketing tasks, be it online or offline.