A great brand video comes from a great video script. Whether your brand wants you create an explainer (tutorial) video or a quick commercial, you’ll probably think of ideas like voiceovers, music, and attractive images to bring a story to life.
However, you and your creative team can only do so much to build the foundation and bring your vision to life with a corporate video. Therefore, you’ll have to take the video production process in steps – or, in this case, 7 steps.
In this article, we’ll take you through the scriptwriting process on how you can write a great corporate video script. Check it out!
1) Create A Set Of Goals
Before you start writing, create an outline. In your outline, you can list the goals that you hope to accomplish in a video. The goals you come up with will ultimately influence the story for your video.
Consider the following questions to create your goals:
- What idea(s) will help drive web traffic?
- How can you explain a product or service?
- How can you strike a conversation?
- How can you educate consumers about your brand?
- How can you entertain your audience?
2) Know Your Target Audience
As you create your outline, also think about who your target audience is. In other words, you have to speak to your audience directly in any ways possible. Make your message stand out in a way that’s easy to understand, and that makes your audience react to it.
But above all, be sure to keep the tone of your script conversational and simple. Don’t try to complicate things with mixed emotions and overly-educated words. Speak on a level that your audience will be comfortable and satisfying with from beginning to end.
3) Make Your Message A Story
Like a regular story, your video needs to have a message. What do you want your audience to take away from your video story?
If you can translate your core message into a simple story, then your audience will listen. So, why not fit that message into your video? As you learn more about your audience, you must also learn how to get a message across to them.
That doesn’t mean that your script has to be epic or complicated; your script just needs logic to get each of your points across. As you present your points, you’re getting your message across up to the call-to-action (CTA).
4) Have A Suitable Video Script Length
The good news is, you don’t need to make your video script pages long – a novel’s worth. In fact, your script only needs to do the following:
- Convey enough information – not too much, not too little – on a subject, AND
- Figure out a length that best fits with your audience’s attention span
Plus, think about what type of video that you plan to produce. For example, a typical online explainer video lasts between 45 seconds and 150 seconds. Or, a typical product/service walkthrough video can go longer than 150 seconds, just as long as the intent is to have your audience learn something from it.
No matter the type of video, the first 10 to 20 seconds of it has to grab people’s attention, so that if they leave, they’re at least understand the core message.
5) Edit Your Video Script
Once you have your rough draft, it’s now time to edit. As you go through your video script numerous times, keep the following objectives in mind:
- Shorten really long sentences (especially run-ons).
- Get rid of the fluff (bold – but unnecessary – words and phrases that take up time).
- Reword and rephrase parts that don’t make sense.
6) Read Your Script Aloud
After you make your edits, take the time to read your script aloud. This is especially important, if your script has spoken dialogue in it. By reading your script, you’re seeing which parts work, and which ones don’t. Reading the script in one take can help you catch any discrepancies, typos, etc. that might cause you to stumble. So, when you find those stumbles, rewrite!
7) Accept Feedback From Team
Finally, ask your creative team to go over your video script. Yes, even after going through your script a dozen times, you’ll need some more pairs of eyes to look through it to see if you’ve missed something, or if something sounds off. And, whether their feedback reinforces your confidence in writing the script, or reinforces your narrative from an outside perspective, it’s a win-win for everyone involved.
The ultimate goal with video scripts is to write them in a way where they’re straightforward and have an impact on your target audience. With a successful script, you and your creative team will be on your way to a successful end product.
As you follow these 7 steps, not only will you have a great blueprint on construct a video script, but you’ll also have a great reference guide to how you should write more scripts in the future. Good luck!
Katherine Rundell is a video script writer at Essay Writing Service. As a professional writer, she blogs about her experiences in video editing and creation. She also blogs about her times with video marketing.