Exciting Ideas & Rules for Corporate Videos

Exciting Ideas & Rules for Corporate Videos
"Your consumers want to know more about what you believe in, not what you do."

It’s time for the next video project! You need to finally remove the curtain and place your ideas on the table, right? Well, being the head of the corporate communications department, it is solely on you to come up with an innovative marketing strategy for the audio-visual medium. It has to be unique as well as effective. While an expert corporate video company can best help you, here are some latest ideas for your project.

Interesting new ideas for your corporate video:

Before you proceed, remember that it should not be boring or very monotonous. There must be something fresh and new, different from the rest in order to make you stand out in the market. Since corporate videos are for a specific target group, so they must be focused on your objectives and goals.

• Shake the funny bones:

Break the stereotypical idea of corporate videos being dull and add some humor. You can make it funny and grab the attention of viewers and also fulfill your purpose. For instance, you can make few employees or workers of your unit talk about the comical things related to your product and service.

The Landrover 2010 commercial went viral due to the humor and out of the box approach.

• An office day:

Everybody loves to see behind the scenes. So, make an interesting video of how people enjoy working in your company or you can also film an event organized in office.

• Share company story:

Find out a unique way to share your story with your audience. Ask your employees to share their experiences in a few words about the company or working for your company. This is again a good way to know what your staff feels about the business or how well they know you.

So, use these few ideas to make your corporate video more interesting and engaging, both for your internal as well as the external audience.

3 rules to make a corporate video more effective:

Rule 1: It must be relevant to the target group

While making the video, do not miss out on relevance. As it is for a specific group, so make sure the content is focused on the target audience. Do not try to satisfy all, rather tailor your message properly and in an interesting manner for the target group. For example, if you have an app that is targeting home owners and home buyers, you might want to make 2 videos so you can target each of them specifically.

Rule 2: It must be emotionally connecting

A consumer’s purchasing decisions are based on how much they connect emotionally with your product or service. And for that, you have to ensure this in your video content. Don’t make it fact-based; it should have a good story to convey. An experienced team knows how to craft the content to hit the right spot.

Rule 3: It must share what you believe

Your consumers want to know more about what you believe in, not what you do. They are more interested in what your core values are. They should have a clear idea of why they should choose you rather than your competitors.

Enhance your brand image progressively with an experienced corporate video company that has the most exclusive concept.

Jacklyn Chung

Marketing Executive at Explainer Videoly Pte. Ltd.
Being part of the Kasra Design family for many years, Jacklyn takes care of the marketing tasks, be it online or offline.