Explainer Videos – Helping Ideas Spread

  • What is the best way to explain about your product or service?
  • How to convince your target audience to buy it?

Presenting all these explanations in text can be boring, especially in a fast-paced society where no one really bothers to sit down and spend minutes or hours reading through a huge chunk of text trying to figure out how something works. With the advent of technology and social media, the easiest and most convenient way is to put all these explanations into an explainer video and share it both online and offline. An explainer video is a short and simple animated video created to explain about a business, how a product or service works and why should people use the product or service.

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Whether you are launching a new product or you want to explain about a complex idea to your audience, explainer video helps you present your message in a simple and graphically engaging manner which connects with your audience instantly. According to Forrester research, a promotional video on a website is 53 times more likely to drive first page search result which leads to an increase in traffic to a website. Research also shows that 55% of people who view videos visit the company’s website and 24% make a purchase as a result of watching the videos.

There are so many ways to share an explainer video which allows you to reach out to a wider audience, both online and offline, such as on website’s homepage, social media networks, email campaigns, video sharing sites and even corporate events or face-to-face meetings.

Explainer video is a tool to educate and entertain your audience, leaving a longer and more impactful impression on viewers’ minds. It is easy to share. If the video was produced with the right content and quality, it will increase the chances of it going viral, which ultimately results in an increase in conversion rate.

Here is one of the most recent explainer videos we developed for a project management company called Talk Spirit :

Handmade in France with more finesse and elegance, TalkSpirit provides all this information in one, simple digital place. With TalkSpirit, conversations happen in groups. Anyone in your team can see what’s going on and easily join the conversation. Collaborate whenever and wherever you are with apps available on iOS and Android. Everything is always in sync and you can pick up from where you left off.

Explaining all the above in texts might be confusing and boring. That’s why Talk Spirit decided to compress the messages that they wanted to convey into a 100 seconds videos.


Jacklyn Chung

Marketing Executive at Explainer Videoly Pte. Ltd.
Being part of the Kasra Design family for many years, Jacklyn takes care of the marketing tasks, be it online or offline.