Category Archives: Explainer Video

Explainer videos are made of many different styles. They can be animated which is made using a broad range of techniques and styles or they can be live-action which also include many different approaches or both of the above mixed together!

Companies are looking at almost a 60% increase in leads and sales after successfully implementing an audio-visual marketing campaign. They are also expecting to experience 49% faster revenue generation compared to their counterparts. With the advent of virtual reality, businesses are looking to take it even a bit further.

Explainers videos can be excellent tools for letting the audience know how a particular application or software functions, alongside its features and benefits. These short audio-visuals can grab any viewer’s attention instantly, explaining the complex concepts of software or online apps more simply. This type of videos, in turn, help enhance your brand reputation and build customer loyalty. For those who are thinking about their next app video, we’ve handpicked 10 of the top videos explaining about online application and software. They are well crafted and received…

It is somehow true and not true. There are many factors involved in the making of an explainer video and as part of the process, you are required to provide clear direction and brief to the production team. While you can probably guarantee a good result by hiring a large agency such as Leo Burnett, Ogilvy & Mather or Buck, you must have the capacity to cooperate with them.

Finally, the explainer video style you choose tells a lot about your business goals and your message. Instead of ‘what’s coolest of the lot’, select the one that best suits best your marketing campaign’s objectives. Your approach will ultimately generate more leads and increase sales, giving you better ROI.

When producing explainer videos, you are faced with two options. The first option is to make a video that people love to watch and share with one another and the second option is to make a video that you and your colleagues love. We suggest the first option!